Performance marketing is not a new concept, but its relevance in today’s on-demand, data-driven culture makes it more critical (and competitive!) than ever.
Tag: performance marketing
Subjectivist vs Objectivist Views in Marketing
See how embracing both objectivist and subjectivist perspectives allows an organization to better navigate the market.
Vanity URLs: What They Are and How They Can Help
Vanity URLs play a big role in keeping your brand’s identity solid and consistent across all your marketing channels. See what else they can do.
Capitalizing on the Endowment Effect in Marketing
The endowment effect can be a powerful tool for amplifying marketing efforts and driving consumer engagement. See how it affects consumers and marketers alike.
The Intersection Purchase Frequency and Performance Marketing
We’re exploring the relationship between price sensitivity and purchase frequency. Discover why it’s paramount for brands and their performance marketing efforts.