Havas Edge

Google’s Third-Party Cookies Delay: Implications for Consumer Privacy

Google's Third-Party Cookies Delay: Implications for Consumer Privacy

Google’s recent announcement to delay the retraction of third-party cookies came as a shock to many marketers and consumers alike.

Vanity URLs: What They Are and How They Can Help

Vanity URLs: What They Are and How They Can Help

Vanity URLs play a big role in keeping your brand’s identity solid and consistent across all your marketing channels. See what else they can do.

The History of Influencers: Impact on Society and Businesses

The History of Influencers: Impact on Society and Businesses

Social media influencers have transformed from internet personalities to influential figures shaping trends and consumer behavior.

Marketing Attribution Challenges by Channel (and a Solution)

Marketing Attribution Challenges by Channel

Explore different challenges and solutions posed by marketing attribution methods and how your channel should help determine your plan.

Social Media Influencers: The Main Source of News for Gen Z And Millennials

Social Media Influencers: The Main Source of News for Gen Z and Millenials

Explore a few of the reasons that younger adults are ditching mass media news and relying on influencers for news instead.