Build the business. Build the brand. In that order.

We’re different. And proud of it. Havas Edge is the largest vertically integrated full-service performance marketing agency in the world. With expertise across digital, broadcast and media domains, Edge succeeds by helping build our clients’ businesses and brands – in that order. Edge is a leader in leveraging predictive analytics and proprietary data analysis to help clients maximize revenue.

Leadership

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Steve Netzley Global CEO Edge Performance Network
Steve Netzley Global CEO Edge Performance Network

With over 25 years’ experience in the performance marketing industry, Steve knows that any agency can look good to a client when things are going well. But when times are challenging, and there is no margin for error, an agency must prove the fiscal impact of its efforts and rise to meet those challenges with honor and integrity.

Armed with this simple yet powerful idea, he has created a network of leading performance marketing agencies with a singular mission: engage customers and compel them to act. To do this, he has assembled a team of world-class integrated marketing experts leading best-in-class performance marketing agencies who know how to deliver profitable results. Steve continues to support global clients of Havas Edge and the Edge Performance Network (EPN), and with the support of Vivendi and Havas through acquisitions and start-ups, seeks to grow EPN throughout North America, EMEA, and Asia Pacific.

Steve is a frequent speaker at Direct Marketing Association and PDMI events, a mentor/advisor to the TED Fellows Program, and on the board of trustees for Feeding San Diego and the President’s Council for the Colonial Williamsburg Foundation. In 2006, he was honored as Havas Worldwide’s “Global Person of the Year”, and in 2018 became the youngest ever inductee  into the Direct Response Hall of Fame.

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Abed Abusaleh co-CEO
Abed Abusaleh co-CEO

Throughout Abed’s professional career, he has been a direct response media specialist with proficiencies in both short and long form planning and buying. With his guidance, experience, and insight, DRTV marketers such as Amazon, NortonLifeLock and eHealth, have all enjoyed increased sales and lower cost-per-acquisition. Prior to joining Edge, Abed served as top account executive with Century Media. He is a graduate of Columbia University.

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Jennifer Peabody President
Jennifer Peabody President

Jennifer manages the short form broadcast division at Edge. An industry veteran with 12 years at Edge, she has been integral in providing strategic leadership to help clients build their business and their brand through acquisition-centric television. Her vast industry experience, not only in media, but also in brand response marketing, enables her to lend a 360 degree perspective when partnering with our clients to meet their goals. Prior to joining Edge, Jennifer was the Vice President of Direct Marketing for Murad Skincare and Director of Development for World Media TV Productions. Jennifer launched her career with 4 years of training in the commercial division at The William Morris Agency in Beverly Hills.

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Eric Bush Chief Financial Officer
Eric Bush Chief Financial Officer

Eric is an experienced executive with more than 20 years’ experience helping Fortune 500 organizations reach their growth and profitability goals. Prior to joining Havas Edge, Eric was SVP Strategic Investment at LPL Financial (NYSE: LPL), the largest independent broker/dealer in the U.S. Previously, Eric was VP Corporate Development and Regional CFO at a division of American Express (NYSE: AXP) that later became RSM McGladrey (NYSE: HRB).

Eric’s impact on organizations’ financial performance comes from closing and integrating more than 150 business acquisitions, aggregating to nearly $1B in annual revenue over his career. His experience with relationship building, analyzing, valuing, structuring deal & incentive systems, board presentations & approval, and integrating operations efficiently, combine to make him a valuable members of Edge’s executive leadership team.

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Greg Johnson Chief Growth Officer
Greg Johnson Chief Growth Officer

Greg brings over 30 years of experience providing business building and award-winning integrated marketing recommendations to market defining brands. Before joining Edge, Greg was Executive Vice President, Chief Marketing Officer at the First Marblehead Corporation, a leading provider of student-centric financial services. Previously, Greg was Director of Arnold One at Arnold Worldwide, one of the world’s leading creative advertising agencies.

Greg’s B2C expertise is garnered from working with exceptional brands such as Vonage, Royal Caribbean Cruise Lines, Fidelity Investments, BellSouth, Discover Card, Neutrogena, American Express, Diet Coke, and Pfizer to acquire customers and profitably deepen their relationships with them. In the B2B realm he has worked with innovative marketers such at IBM, AT&T and for 10 years led the Global, Logistics and Online marketing efforts for FedEx.

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Jack Kirby President, Agency Services
Jack Kirby President, Agency Services

Jack is considered one of the most successful direct-to-consumer marketers in the field, and was named by Electronic Retailer Magazine to its list of people who changed the face of the direct-response industry. Response Magazine named Mr. Kirby one the Top 25 Most Influential People in direct-response television and recently tapped him for induction into the Direct Response Hall of Fame. He has previously served as President of HSNi (Home Shopping Network), National Media Corporation, during his tenure the largest global direct-response television marketer, and continues to serve as Chairman of eBrands Commerce Group, a multi-channel direct-to-consumer marketer. Mr. Kirby is also former Chairman of The Electronic Retailing Association (ERA), the preeminent global trade organization for television, internet and radio marketers.

Jack Kirby is also an accomplished producer in network television, syndication and radio, having produced the Peabody award-winning LARRY KING SHOW, the Emmy award-winning CBS NEWS Night Watch as well as the successful syndicated daytime television talk program, THE CHARLIE ROSE SHOW (NBC/Post Newsweek).

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Jim Lyons Chief Strategy Officer
Jim Lyons Chief Strategy Officer

Jim has been a dynamic force in the marketing world from an early age, when at just 26 he became the Managing Director of an international marketing organization. He went on to lead the Marketing Strategy Teams of companies such as GE and Conseco. His agency experience includes being President of Optima Direct and RAPP US, and recently was the CEO of Leading Response, a customer acquisition and lead generation company.

Jim has a proven ability to grow revenues and connect with consumers, and brings a wealth of knowledge to Edge and to our clients. He believes that we are the “Architects of our Client’s Success,” molding and building an integrated platform to enhance our client’s marketing goals into its ultimate success.

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Neil Nguyen Global Chief Digital Officer
Neil Nguyen Global Chief Digital Officer

Neil has over 20 years of experience leading digital, media, advertising, and entertainment companies and was previously President and CEO of Sizmek, Inc., one of the leading buy-side ad tech platforms.  Prior to his time at Sizmek, Neil held the position of President and CEO of DG, Inc. (now Extreme Reach), the market leading video content delivery platform utilized by 95 of the top 100 Ad Age Advertisers, Syndicators and DRTV advertisers for post-production services, ad delivery and syndication worldwide.

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Shannon Ellis Executive Vice President, Business Development
Shannon Ellis Executive Vice President, Business Development

Shannon is responsible for acquiring clients for Edge’s creative, production, long and short form media, and online services. He also plays a vital role in developing acquisition strategies to help our clients achieve a greater return on their media investments.

Using his extensive industry contacts, Shannon enhances all aspects of our clients’ campaigns, from creative development to fulfillment and follow-up marketing. He has been a featured speaker of the Direct Marketing Association and the Electronic Retailing Association.

Before joining Edge, Shannon worked at The AfterMarket Company, where he started out on the call center floor. Through that experience, he gained a special appreciation of the primary importance of sales in the whole DRTV context.

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Dalton Mangin Vice President, Business Development
Dalton Mangin Vice President, Business Development

Dalton has been managing business development for Edge since 2003. His role is centered on introducing clients to Edge’s robust, vertically integrated direct response solutions here in the US and in Europe. Once Edge partners with a client, Dalton actively engages along with the Edge team, to ensure a heightened level of customer service. Dalton’s career started working on the client side with companies such as DFW International Airport and several tech startups in the early 2000s, his experience from both an agency and client perspective is what helps him work with clients to identify areas of opportunity to maximize marketing efficiency. Dalton’s client experience includes working with Centurylink, St. Jude Children’s Hospital, Citibank, Cancer Treatment Centers of America, TD Ameritrade, and Viking Cruises.

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Nicky DeLaSalle Vice President, Business Development
Nicky DeLaSalle Vice President, Business Development

Nicky cut her teeth in International Performance Marketing UK spending the first few years of her career marketing US brands internationally. Sixteen years ago she travelled across “the pond” to expand her skills in the international market. Nicky’s role within Edge is introducing clients to our robust, integrated suite of Performance Marketing channels.

Nicky brings 18 years of Performance Marketing experience and has a robust understanding of the world of advertising from online and offline media, to fulfillment, to customer service and not forgetting international distribution.

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Tony Wilson Vice President, Business Development
Tony Wilson Vice President, Business Development

Tony is a strategic thought leader who has been helping clients succeed at Havas Edge since 2006.  Tony began his career at Edge in the media division and spent 7 years developing and executing performance media strategies that drive profitable results at scale.  Tony now operates as VP of Business Development.  In his current role Tony brings his expertise to bare by aligning the right agency resources to help new clients tackle tough business challenges.  As a result of helping our clients succeed, Tony and the business development team are an important driver of agency growth across integrated channels and services.

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TP McCabe Vice President, Business Development
TP McCabe Vice President, Business Development

TP has over 22 years of experience at Havas Edge and in the performance marketing industry.  He has worked on accounts such as SoClean, Uhaul, Countrywide, Icon Health and Fitness, Nautilus, Philips, and many more.  Throughout his career in Business Development, he has created lasting relationships with his clients and feels fortunate about his ability to play a roll in their success and growth. TP graduated from University of San Diego with a BA in Political Science.

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Mary Webb Executive Vice President, Executive Creative Director
Mary Webb Executive Vice President, Executive Creative Director

As EVP, Executive Creative Director at Edge, Mary is leading the creative charge to deliver great work that works as hard as it possibly can. She’s been doing exactly that for over 20 years at some of the world’s leading creative agencies, including Arnold Worldwide, Hill Holliday, and Chiat Day. With over 100 creative awards to her credit, the one she’s most proud of is the Effie for Vonage.

Mary’s eclectic mix of experience —direct marketing, digital, social, brand, promotional, and b-to-b—serves her current clients well, as she simultaneously builds their brands and profitable results. In her spare time, Mary serves on the board of Massachusetts College of Art and is an active member of grubstreet.org, a non-profit creative writing center dedicated to supporting writers in the city of Boston.

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Lewis Rosa Brand Planning Director
Lewis Rosa Brand Planning Director
Lewis moved 6,500 miles to join Havas Edge as Brand Planning Director, bringing international, cross-category advertising experience. Lewis is the former Head of Strategy and founding member of Havas Digital in China. He has a UK-based background in social content and copy, and has worked with big names such as  Disney, L’Oreal, Nike, and Land Rover.  Lewis is a strong believer in effective storytelling as the lever that moves consumers from content to commerce.
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Nicole Cordero VP US Hispanic Media
Nicole Cordero VP US Hispanic Media

With over 14 years of experience, Nicole has become a leader in the Spanish Media and Marketing world and has helped Edge launch a best-in-class Hispanic offering since joining in 2017. With an emphasis on Performance Marketing and a passion to grow her clients’ ROI, Nicole has developed and implemented proven Hispanic marketing, creative and media strategies to help brands efficiently connect with the Hispanic consumer in a relevant and meaningful way. Nicole is also responsible for strategically supporting efforts in Mexico and Latin America for the agency’s Edge Performance Network, which is the largest full-service Performance Marketing group in the world. Her previous experience is both on the agency and client side, and has led and consulted on campaigns in the likes of: Unilever, St Jude Children’s Research Hospital, Nutrisystem, Nestle Health, Trip Advisor, Mutual of Omaha, SoClean, among other world-wide advertisers and Fortune 1000 companies.

Nicole is a leadership member of the WOMEN’s E.D.G.E and Women In Business agency groups, she is originally from Mexico City and now calls California “su casa.”

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Ben McEachen Vice President, VantEdge Point
Ben McEachen Vice President, VantEdge Point

Ben McEachen is a leader with proven success over the last 16 years using analytics to optimize media performance, business systems and operations.

In 1998, Ben was the third employee of a firm that would become the 4th largest consumer debt management brand in the United States. Under Ben’s leadership, this direct response driven operation grew to a $40MM a year enterprise with 600 employees and its systems would go on to process over $1.5 billion in consumer payments.

In 2008, Havas Edge invited Ben to join the team in Carlsbad, to apply his experience with business intelligence and process innovation to improve both internal operations and the operations of external client businesses.

Ben enjoys fishing despite rarely catching fish.

Capabilities

Havas Edge is a vertically-integrated agency that embraces every media channel, a creative powerhouse that loves analytics, and a passionate partner committed to giving our clients more for less. Because we know our success is completely dependent on yours, we start every assignment from a media-agnostic, results-oriented approach. We are held 100% accountable for the success of your campaign.



Analytics & Attribution

Edge has invested heavily in proprietary attribution platforms that provide our agency and our clients with superior results attribution. We have the ability to perform stable analytics at the local market level - in every market, and we have unparalleled targeting sophistication.

Brand Response Advertising

Edge has a proven track record of helping our clients succeed by executing ROI based acquisition strategies resulting in unmatched levels of growth & profitability for our clients.

Over-the-shoulder image of a video editor in our content studio Creative & Production

Full in-house online and offline creative and production capabilities. Experienced brand creative directors and seasoned direct response producers work together to create a unique body of work that has a "brand" feel, but drives immediate consumer response.

Digital Commerce

Integrated platforms that allow brands to merchandise strategically and effectively.

Hand interacting with mobile device Digital Marketing

Brands require a digital omnipresence so they are always ready to engage, convert and grow their customer base. We can help your business achieve this with digital offerings including display advertising, mobile media, email marketing, SEM & SEO, social media and more.

Direct Marketing

Lasting relationships that are built one loyal customer at a time.

Long & Short Form Media

From creative & production, to media buying & account management, data reporting & analysis, we have the proven ability to successfully manage your long and short form media campaigns from start to finish.

Person writing date on sticky note Media Management & Buying

Our end goal is delivering the strongest return on your media investment. Through intelligent planning and execution, and by employing the best negotiators in the business, we can effectively minimize risk and cost-per-transaction, while maximizing direct sales volumes.

Hand interacting with mobile device Mobile Marketing


Hispanic Media

Our best-in-class team of cultural experts are here to help you reach and connect with this audience in a meaningful way.

Out of Home


Print Media

Havas Edge works with clients to facilitate national, regional and local media buys. With our experience and diversified buying strategies, we know our clients receive the maximum value for their print media investment.

Radio

We tailor a comprehensive radio plan to exceed your goals. None of our media is purchased in bulk - it is specifically selected for each client at extremely competitive rates. From call center contact, to web tracking, to selecting the best voiceover for your audience, we believe in full campaign immersion.

Football field. Symbolizing strategy Strategy & Planning

We deliver exceptional results by crafting custom solutions that directly address business challenges. We leverage a robust set of databases and client data to inform our planning process. Once we understand the intricacies of your business, we create an integrated, multichannel campaign strategy.

Web interface of a brand design color palette Web Development

Websites, microsites, landing pages, digital & mobile UX / IA, e-commerce and more.

Tools

VantEdge Point
In order to analyze the substantial amount of behavioral results data generated on a daily basis, we developed a state-of-the-art proprietary media analysis & results system called VantEdge Point®, which is maintained by a dedicated staff of programmers. With VantEdge Point®, we don’t have to speculate on our media purchases. It allows our buyers and planners to know exactly which stations and day parts are currently producing the greatest response in near real time. Our media buying and planning teams use over $6.5B in proprietary data to adjust the media strategy on a daily basis resulting in campaigns that reach their full revenue potential.
Revenue Attribution Modeling Platform
Our Revenue Attribution Modeling Platform (RAMP) provides us with unparalled intelligence for understanding TV viewership. It was designed to isolate and quantify key attribution variables enabling Edge to accurately determine which TV airings generated web activity.
Prosumer
Prosumers are leading-edge consumers making and breaking markets today. To understand a category, you have to follow these influencers very closely. Our Prosumer database of 55,000 people around the world allows us to predict future attitudes and trends.
Decipher
This tool enables the crucial analysis of communication conventions. The in-depth study of visual and verbal codes allows us to identify emerging trends and fresh ways of looking at each category.
Brand Momentum
We track each brand’s position in the marketplace by measuring its traction against that of its competitor's. As in political polling, we can accurately measure brand consideration, or how consumers are likely to vote.
Creative Business Idea
The CBI is the foundation of our success in building great businesses. It generates differentiating ideas by bringing together strategic planners and clients in the most imaginative development process.