Like many of the greatest companies of our time, Havas Edge began in a garage over 30 years ago. Since then, we have transformed into an award-winning performance marketing agency with a proven track record of helping clients flourish.
As an agency, Linear TV is our foundation. However, we recognized the power of a holistic strategy across all media channels and over time have built a best-in-class omnichannel offering. Today, we are a vertically integrated agency with an audience first approach, committed to building our clients' businesses and brands through a media-agnostic and results-oriented approach with exceptional success.
As part of the Edge Performance Network (EPN) under Havas Worldwide, we offer global resources, advanced analytics, and brand integration opportunities, in both the U.S. and internationally, positioning us as the agency to grow with you and the ever-changing media landscape.
Global CEO – EPN
With over 25 years’ experience in the performance marketing industry, Steve knows that any agency can look good to a client when things are going well. But when times are challenging, and there is no margin for error, an agency must prove the fiscal impact of its efforts and rise to meet those challenges with honor and integrity.
Armed with this simple yet powerful idea, he has created a network of leading performance marketing agencies with a singular mission: engage customers and compel them to act. To do this, he has assembled a team of world-class integrated marketing experts leading best-in-class performance marketing agencies who know how to deliver profitable results. Steve continues to support global clients of Havas Edge and the Edge Performance Network (EPN). With the support of Vivendi and Havas through acquisitions and start-ups, he seeks to grow EPN throughout North America, EMEA, and the Asian Pacific.
Steve is a frequent speaker at Direct Marketing Association and PDMI events, a mentor/advisor to the TED Fellows Program, and is on the board of trustees for Feeding San Diego and the President’s Council for the Colonial Williamsburg Foundation. In 2006, he was honored as Havas Worldwide’s “Global Person of the Year”, and in 2018 became the youngest ever inductee into the Direct Response Hall of Fame.
Throughout his 19 years in Direct Response, our CEO, Abed Abusaleh has pioneered various strategies to advance clients’ businesses through constantly challenging the status quo. His vision continuously transforms the agency and its ability to serve clients from all verticals.
Under Abed’s leadership, Havas Edge has become an analytics powerhouse, providing clients with the transparency and knowledge to build their business and build their brand, in that order. He believes that relationships both within and outside of the agency are the key to success. As such, Abed makes it a point to meet with every new employee at Havas Edge, welcome them to the team, and show that everyone is encouraged to come together, collaborate, and make Havas Edge a better place for employees and clients alike.
Jen has been with Havas Edge for 19 years and is integral in providing strategic leadership to help clients build their businesses and their brands through acquisition centric media. She launched her career with 4 years of training in the commercial division at The William Morris Agency in Beverly Hills. Prior to joining Edge, Jennifer was the Vice President of Direct Marketing for Murad Skincare and Director of Development for World Media TV Productions. As president of Edge, she oversees client services and operations across all media channels. Jen ensures that Havas Edge’s accountability for driving performance is rigorously grounded in process and data integrity from planning to activation, measurement, and optimization. She values relationships as the key to client and employee health and is an advocate for training leadership skills across the organization. As such, she launched the Women in Leadership program at Havas Edge and was a spearhead of the Edge Leadership Advisory Team.
Eric is an experienced executive with more than 20 years’ experience helping Fortune 500 organizations reach their growth and profitability goals. Prior to joining Havas Edge, Eric was SVP Strategic Investment at LPL Financial (NYSE: LPL), the largest independent broker/dealer in the U.S. Previously, Eric was VP Corporate Development and Regional CFO at a division of American Express (NYSE: AXP) that later became RSM McGladrey (NYSE: HRB).
Eric’s impact on organizations’ financial performance comes from closing and integrating more than 150 business acquisitions, aggregating to nearly $1B in annual revenue over his career. His experience with relationship building, analyzing, valuing, structuring deal & incentive systems, board presentations & approval, and integrating operations efficiently, combine to make him a valuable members of Edge’s executive leadership team.
As EVP of Human resources, Michael is highly experienced in partnering with executive leadership across our offices to develop strategies and increase organizational effectiveness. He is a strategist who is skilled in building strong teams, internal brand development and promotion, project management, business operations, and finding the people who will provide white glove service to our clients . Although he does not work with clients directly, Michael is constantly making a positive impact on Havas Edge, its people, and its culture, which often translates to client success.
Sean R. Kalub is the Executive Vice President of Video Investments at Havas Edge where he leads a team of integrated performance marketers focused on driving efficient outcomes at scale. Sean believes that with thorough analysis and intellectual curiosity, any problem has a solution. He extends this philosophy to his team, which helps guide them to oversee the success of every client Edge partners with. Since joining Edge in 2009, Kalub has managed countless brands such as DraftKings, Citibank, Casper, Tripadvisor, Monster Energy, and Bethesda Softworks and has worked with them to find creative solutions in video investments.
As a seasoned marketing professional, Trevor brings a calculated and astute mindset to the strategic conversation. Trevor leads the development and execution of marketing and advertising strategies to drive brand awareness, capture market share, strengthen external communications and accelerate revenue growth. He is a proactive team builder and leader with a keen eye for market trends that assists in helping national brands develop iconic & breakthrough campaigns that drive measurable business results.
Strategy & Comms
Gisela started her career in advertising at Arnold/MPG/Havas in media strategy, buying, and account management for clients such as McDonald’s, Volkswagen, Choice Hotels International, Fidelity, Royal Caribbean, Goodyear, Titleist, and The Hartford. She left these agencies to start the media department at Boathouse Marketing and Communications, where she built a cross-functional team that became the largest and most profitable at the firm. Gisela is committed to seeking innovative solutions that drive revenue for clients and has a passion for the marketing and advertising business. Gisela grew up in West Africa and Europe before moving to the US as a teenager. She is a graduate from Brandeis University and is fluent in English and Portuguese.
We take pride in our team of dedicated professionals who bring a wealth of experience and expertise to every project. With an average tenure 4x the industry average, our team members have built long-lasting relationships, honed their skills, and fostered deep industry knowledge, allowing us to deliver exceptional results for our clients consistently.
“Working at Havas Edge brings new experiences daily. The people are great to work with and I absolutely love my career!”
”At Havas Edge, every day offers a chance to learn, and my teammates are a constant source of inspiration to push myself further.”
“The main reason I love working at Edge is the people: my team and bosses are amazing. I also appreciate our willingness to grow with the ever-changing advertising industry.”
“What I love most about Edge is getting to work with so many intelligent, hard-working individuals from coast to coast!”
Strategy & Comms
“The best part about working at Edge is the people! My team, and other people I've met on my journey, hands down, make it worth coming in every day.”