An Agency
That Grows With You
Like many of the greatest companies of our time, Havas Edge began in a garage over 30 years ago. Since then, we have transformed into an award-winning performance marketing agency with a proven track record of helping clients flourish…
As an agency, Linear TV is our foundation. However, we recognized the power of a holistic strategy across all media channels and over time have built a best-in-class omnichannel offering. Today, we are a vertically integrated agency with an audience first approach, committed to building our clients’ businesses and brands through a media-agnostic and results-oriented approach with exceptional success.
As part of the Edge Performance Network (EPN) under Havas Worldwide, we offer global resources, advanced analytics, and brand integration opportunities, in both the U.S. and internationally, positioning us as the agency to grow with you and the ever-changing media landscape.
An Agency That Grows With You
Like many of the greatest companies of our time, Havas Edge began in a garage over 30 years ago. Since then, we have transformed into an award-winning performance marketing agency with a proven track record of helping clients flourish.
As an agency, Linear TV is our foundation. However, we recognized the power of a holistic strategy across all media channels and over time have built a best-in-class omnichannel offering. Today, we are a vertically integrated agency with an audience first approach, committed to building our clients’ businesses and brands through a media-agnostic and results-oriented approach with exceptional success.
As part of the Edge Performance Network (EPN) under Havas Worldwide, we offer global resources, advanced analytics, and brand integration opportunities, in both the U.S. and internationally, positioning us as the agency to grow with you and the ever-changing media landscape.
Havas Edge Leadership
Steve Netzley
Global CEO – EPN
Steve Netzley is the Global CEO of Edge Performance Network and Prose on Pixels. In 2023, he launched Prose on Pixels, consolidating Havas’ creative, BETC, health, and media studios into a unified global content creation entity. Under his leadership, Prose on Pixels has become a leader in AI-powered, “Audience-First” content creation, helping brands effectively engage with their audiences and achieve optimal business outcomes.
In 2015, Steve orchestrated the merger of Havas Edge, Revenue Frontier, and All Response Media to create the Edge Performance Network (EPN), now the world’s largest full-service performance marketing group. This merger facilitated greater collaboration and growth, enabling clients across Europe and North America to expand globally.
Steve founded Havas Edge over 30 years ago in his garage, transforming it into the world’s largest performance marketing agency. Known for innovations like the first Direct Response Super Bowl commercials and pioneering multi-product campaigns, Havas Edge has consistently redefined brand engagement across media. Steve remains committed to expanding the EPN across EMEA, North America, and the Asia-Pacific regions.
Abed Abusaleh
CEO
Throughout his 19 years in Direct Response, our CEO, Abed Abusaleh has pioneered various strategies to advance clients’ businesses through constantly challenging the status quo. His vision continuously transforms the agency and its ability to serve clients from all verticals.
Under Abed’s leadership, Havas Edge has become an analytics powerhouse, providing clients with the transparency and knowledge to build their business and build their brand, in that order. He believes that relationships both within and outside of the agency are the key to success. As such, Abed makes it a point to meet with every new employee at Havas Edge, welcome them to the team, and show that everyone is encouraged to come together, collaborate, and make Havas Edge a better place for employees and clients alike.
Jennifer Peabody
President
As President of Havas Edge, Jennifer partners with a broad spectrum of clients, from start-ups to publicly held companies, providing strategic leadership to help build their businesses and their brands. She leans into client and prospective relationships with a curiosity to learn, a respect for collaboration, and a data driven mindset to drive measurable and meaningful outcomes.
In her current role, she oversees the Media Strategy & Comms division, as well as Growth. Jennifer launched her career with 4 years of training in the commercial division at The William Morris Agency.
Prior to joining Edge, she was the Vice President of Direct Marketing for Murad Skincare and Director of Development for World Media TV Productions.
Eric Bush
CFO
Eric is an experienced executive with more than 20 years’ experience helping Fortune 500 organizations reach their growth and profitability goals. Prior to joining Havas Edge, Eric was SVP Strategic Investment at LPL Financial (NYSE: LPL), the largest independent broker/dealer in the U.S. Previously, Eric was VP Corporate Development and Regional CFO at a division of American Express (NYSE: AXP) that later became RSM McGladrey (NYSE: HRB).
Eric’s impact on organizations’ financial performance comes from closing and integrating more than 150 business acquisitions, aggregating to nearly $1B in annual revenue over his career. His experience with relationship building, analyzing, valuing, structuring deal & incentive systems, board presentations & approval, and integrating operations efficiently, combine to make him a valuable members of Edge’s executive leadership team.
Michael Ballweg
Human Resources
As EVP of Human resources, Michael is highly experienced in partnering with executive leadership across our offices to develop strategies and increase organizational effectiveness. He is a strategist who is skilled in building strong teams, internal brand development and promotion, project management, business operations, and finding the people who will provide white glove service to our clients.
Although he does not work with clients directly, Michael is constantly making a positive impact on Havas Edge, its people, and its culture, which often translates to client success.
Sean Kalub
Video Investments
Sean R. Kalub is the Executive Vice President of Video Investments at Havas Edge where he leads a team of integrated performance marketers focused on driving efficient outcomes at scale. Sean believes that with thorough analysis and intellectual curiosity, any problem has a solution. He extends this philosophy to his team, which helps guide them to oversee the success of every client Edge partners with.
Since joining Edge in 2009, Kalub has managed countless brands such as DraftKings, Citibank, Casper, Tripadvisor, Monster Energy, and Bethesda Softworks and has worked with them to find creative solutions in video investments.
Trevor Nardini
Business Strategy
Trevor Nardini is the Executive Vice President of Client Services at Havas Edge. A seasoned marketing professional, Trevor brings a calculated and astute mindset to the strategic conversation. Trevor leads the development and execution of marketing and advertising strategies to drive campaign performance, increase brand awareness, capture market share, and accelerate revenue growth.
Trevor has worked on some of the most iconic brands in our industry including: Progressive Insurance, Fidelity Investments, Shutterfly and Royal Caribbean Cruise Lines. He is a proactive team builder and leader with a keen eye for market trends that assists in helping national brands develop iconic & breakthrough campaigns that drive measurable business results.
Our Greatest Assets
At Havas Edge, we take pride in our team of dedicated professionals who bring a wealth of experience and expertise to every project. With an average tenure 4x the industry average, our team members have built long-lasting relationships, honed their skills, and fostered deep industry knowledge, allowing us to deliver exceptional results for our clients consistently.
“Working at Havas Edge brings new experiences daily. The people are great to work with and I absolutely love my career!”
Rita P.
Media Buying
”At Havas Edge, every day offers a chance to learn, and my teammates are a constant source of inspiration to push myself further.”
Tram N.
Data Science
“The main reason I love working at Edge is the people: my team and bosses are amazing. I also appreciate our willingness to grow with the ever-changing advertising industry.”
Erica S.
Campaign Logistics
“From being an Edge intern to joining the Programmatic team, I’ve seen examples that highlight how the leaders of this company truly believe in me, and that inspires me to do my best work.”
Nick B.
Programmatic
“The best part about working at Edge is the people! My team, and other people I've met on my journey, hands down, make it worth coming in every day.”
Kyla B.
Media Buying
