With 25 years’ experience in the performance marketing industry, Steve knows that any agency can look good to a client when things are going well. But when times are challenging, and there is no margin for error, an agency must prove the fiscal impact of its efforts.

Armed with this simple yet powerful idea, Steve has created a network of leading performance marketing agencies with a singular mission: engage customers and compel them to act. To do this, he has assembled a team of world-class integrated marketing experts who know how to deliver profitable results.

Steve is a frequent speaker at Direct Marketing Association and Electronic Retailing Association events. In 2006, he was honored as Havas Worldwide’s “Global Person of the Year.”

Greg brings over 30 years of experience providing business building and award-winning integrated marketing recommendations to market defining brands. Before joining Edge, Greg was Executive Vice President, Chief Marketing Officer at the First Marblehead Corporation, a leading provider of student-centric financial services. Previously, Greg was Director of Arnold One at Arnold Worldwide, one of the world’s leading creative advertising agencies.

Greg’s B2C expertise is garnered from working with exceptional brands such as Vonage, Royal Caribbean Cruise Lines, Fidelity Investments, BellSouth, Discover Card, Neutrogena, American Express, Diet Coke, and Pfizer to acquire customers and profitably deepen their relationships with them. In the B2B realm he has worked with innovative marketers such at IBM, AT&T and for 10 years led the Global, Logistics and Online marketing efforts for FedEx.

Eric is an experienced executive with more than 20 years’ experience helping Fortune 500 organizations reach their growth and profitability goals. Prior to joining Havas Edge, Eric was SVP Strategic Investment at LPL Financial (NYSE: LPL), the largest independent broker/dealer in the U.S. Previously, Eric was VP Corporate Development and Regional CFO at a division of American Express (NYSE: AXP) that later became RSM McGladrey (NYSE: HRB).

Eric’s impact on organizations’ financial performance comes from closing and integrating more than 150 business acquisitions, aggregating to nearly $1B in annual revenue over his career. His experience with relationship building, analyzing, valuing, structuring deal & incentive systems, board presentations & approval, and integrating operations efficiently, combine to make him a valuable members of Edge’s executive leadership team.

Jack is considered one of the most successful direct-to-consumer marketers in the field, and was named by Electronic Retailer Magazine to its list of people who changed the face of the direct-response industry. Response Magazine named Mr. Kirby one the Top 25 Most Influential People in direct-response television and recently tapped him for induction into the Direct Response Hall of Fame. He has previously served as President of HSNi (Home Shopping Network), National Media Corporation, during his tenure the largest global direct-response television marketer, and continues to serve as Chairman of eBrands Commerce Group, a multi-channel direct-to-consumer marketer. Mr. Kirby is also former Chairman of The Electronic Retailing Association (ERA), the preeminent global trade organization for television, internet and radio marketers.

Jack Kirby is also an accomplished producer in network television, syndication and radio, having produced the Peabody award-winning LARRY KING SHOW, the Emmy award-winning CBS NEWS Night Watch as well as the successful syndicated daytime television talk program, THE CHARLIE ROSE SHOW (NBC/Post Newsweek).

Jim has been a dynamic force in the marketing world from an early age, when at just 26 he became the Managing Director of an international marketing organization. He went on to lead the Marketing Strategy Teams of companies such as GE and Conseco. His agency experience includes being President of Optima Direct and RAPP US, and recently was the CEO of Leading Response, a customer acquisition and lead generation company.

Jim has a proven ability to grow revenues and connect with consumers, and brings a wealth of knowledge to Edge and to our clients. He believes that we are the “Architects of our Client’s Success,” molding and building an integrated platform to enhance our client’s marketing goals into its ultimate success.

Shannon is responsible for acquiring clients for Edge’s creative, production, long and short form media, and online services. He also plays a vital role in developing acquisition strategies to help our clients achieve a greater return on their media investments.

Using his extensive industry contacts, Shannon enhances all aspects of our clients’ campaigns, from creative development to fulfillment and follow-up marketing. He has been a featured speaker of the Direct Marketing Association and the Electronic Retailing Association.

Before joining Edge, Shannon worked at The AfterMarket Company, where he started out on the call center floor. Through that experience, he gained a special appreciation of the primary importance of sales in the whole DRTV context.

Jennifer manages the short form broadcast division at Edge. An industry veteran with 12 years at Edge, she has been integral in providing strategic leadership to help clients build their business and their brand through acquisition-centric television. Her vast industry experience, not only in media, but also in brand response marketing, enables her to lend a 360 degree perspective when partnering with our clients to meet their goals. Prior to joining Edge, Jennifer was the Vice President of Direct Marketing for Murad Skincare and Director of Development for World Media TV Productions. Jennifer launched her career with 4 years of training in the commercial division at The William Morris Agency in Beverly Hills.

Throughout Abed’s professional career, he has been a direct response media specialist with proficiencies in both short and long form planning and buying. With his guidance, experience, and insight, DRTV marketers such as Savvier, LifeLock, Bosley Medical, and Kodak have all enjoyed increased sales and lower cost-per-acquisition. Prior to joining Edge, Abed served as top account executive with Century Media. He is a graduate of Columbia University.

Dalton has been managing business development for Edge since 2003. His role is centered on introducing clients to Edge’s robust, vertically integrated direct response solutions here in the US and in Europe. Once Edge partners with a client, Dalton actively engages along with the Edge team, to ensure a heightened level of customer service. Dalton’s career started working on the client side with companies such as DFW International Airport and several tech startups in the early 2000s, his experience from both an agency and client perspective is what helps him work with clients to identify areas of opportunity to maximize marketing efficiency. Dalton’s client experience includes working with Centurylink, St. Jude Children’s Hospital, Citibank, Cancer Treatment Centers of America, TD Ameritrade, and Viking Cruises.

As EVP, Executive Creative Director at Edge, Mary is leading the creative charge to deliver great work that works as hard as it possibly can. She’s been doing exactly that for over 20 years at some of the world’s leading creative agencies, including Arnold Worldwide, Hill Holliday, and Chiat Day. With over 100 creative awards to her credit, the one she’s most proud of is the Effie for Vonage.

Mary’s eclectic mix of experience —direct marketing, digital, social, brand, promotional, and b-to-b—serves her current clients well, as she simultaneously builds their brands and profitable results. In her spare time, Mary serves on the board of Massachusetts College of Art and is an active member of grubstreet.org, a non-profit creative writing center dedicated to supporting writers in the city of Boston.

With over 13 years of Hispanic Marketing and Advertising experience, Nicole Cordero is a multicultural media expert with deep roots in the Hispanic marketing and advertising industry. She has a passion for Performance Marketing, and delivering ROI.

Nicole brings experience in multiple marketing and media disciplines including television, digital, mobile, radio, print and experiential.  Focused on the U.S. Hispanic consumer and the Hispanic consumer abroad, Nicole has led volumes of successful campaigns utilizing analytics, direct-to-consumer, traditional and total marketing, and innovative marketing and media strategies.  Nicole has managed the successful marketing and media campaigns for clients like: Unilever, Londen Insurance, Guthy Renker, Telebrands, St Jude Children’s Hospital, Nutrisystem, among other top world-wide advertisers and Fortune 1000 companies.

Dan leads the Analytics and Campaign Logistics teams at Havas Edge. His 18 years of market research and analytics experience have empowered him with tremendous insight into our clients’ business challenges. He has conducted extensive research in consumer behavior, pioneering segmentation techniques and collective behavior models. Before joining Havas Edge, Dan spearheaded retail and marketing analytics at top tier companies such as Petco and Levi Strauss & Co., and most recently was the Head of Marketing for Stone Brewing Co., where he grew the company’s retail business by more than 40%. Dan earned his undergraduate degree from UCLA and has his MBA from Stanford University.

His nearly 26 years of direct-to-consumer television experience as a director, producer, writer and senior production executive seamlessly merge to ensure that the best creative concepts become a reality. George has driven Brand-Response success for companies like AT&T, The Home Shopping Network (HSN), and Guthy-Renker Corporation. A veteran Navy combat cameraman, George has run a tight ship at Edge for over 6 years. His team of seasoned production and creative specialists have built the agency’s reputation of delivering the highest caliber production efficiently.

Bill Marks is a uniquely experienced advertising, marketing, communications and consumer behavior leader whose career intersects the worlds of advertising, marketing, journalism, and entertainment. He has an uncommon ability to bring the creative and analytic sides of business together to make brands sell now. Bill is widely published and best known for getting inside products and businesses as a consumer surrogate to uncover and provide selling strategies that work. He has helped guide a wide variety of retail, DRTV, restaurant and CPG brands and clients throughout his years in business, and served in leadership positions at such agencies as Euro RSCG Chicago, Hal Riney, and DraftFCB.

Ben McEachen is a leader with proven success over the last 16 years using analytics to optimize media performance, business systems and operations.

In 1998, Ben was the third employee of a firm that would become the 4th largest consumer debt management brand in the United States. Under Ben’s leadership, this direct response driven operation grew to a $40MM a year enterprise with 600 employees and its systems would go on to process over $1.5 billion in consumer payments.

In 2008, Havas Edge invited Ben to join the team in Carlsbad, to apply his experience with business intelligence and process innovation to improve both internal operations and the operations of external client businesses.

Ben enjoys fishing despite rarely catching fish.