Havas Edge

3 Key 2024 Consumer Trends Impacting Your Business

3 Key 2024 Consumer Trends Impacting Your Business

Understanding consumer trends is crucial for every brand. It’s not just about recognizing what people are doing, but why they’re doing it.

The Intersection Purchase Frequency and Performance Marketing

The Intersection of Purchase Frequency and Performance Marketing

We’re exploring the relationship between price sensitivity and purchase frequency. Discover why it’s paramount for brands and their performance marketing efforts.