Google’s Cookie Delay: Implications for Consumer Privacy and Marketing Evolution
Google’s recent announcement to delay the retraction of third-party cookies came as a shock to many marketers and consumers alike
Google’s recent announcement to delay the retraction of third-party cookies came as a shock to many marketers and consumers alike
Performance marketing is not a new concept, but its relevance in today’s on-demand, data-driven culture makes it more critical (and competitive!) than ever
In the realm of modern consumerism, the power of advertising to shape desires, create needs, and drive decisions is unparalleled
At Havas Edge, we understand that relying solely on consumer spending data to guide advertising strategies is akin to driving while looking in the rearview mirror
Executing a successful prank might seem beneficial in attracting attention for brands, however, not all attention garnered is advantageous
As performance media experts, we’re accustomed to helping clients navigate a dynamic media landscape, identifying opportunities, and mitigating headwinds