Havas Edge

How to Choose from the Best Marketing Agencies in San Diego

How to Choose from the Best Marketing Agencies in San Diego

Here’s are the top things to know and consider when choosing from the best of the best marketing agencies in San Diego, California.

How a Performance Marketing Agency Can Skyrocket Your ROI

Performance marketing is not a new concept, but its relevance in today’s on-demand, data-driven culture makes it more critical (and competitive!) than ever.

The Consumer Decision-Making Process: How to Stand Out

The Consumer Decision-Making Process: How to Stand Out

When it comes to the consumer decision-making process, the power of advertising shapes desires, create needs, and drive decisions.

The Importance of Leveraging Economic Indicators

The Importance of Leveraging Economic Indicators

Learn why economic indicators should inform every stage of your advertising campaign planning, spend, and overall strategy.

Subjectivist vs Objectivist Views in Marketing

Subjectivist vs Objectivist Views in Marketing

See how embracing both objectivist and subjectivist perspectives allows an organization to better navigate the market.

Organizational Behavior and Human Decision Processes

Organizational Behavior and Human Decision Processes

Leveraging new resources while understanding the importance of the personal element is likely to balance our organizational behavior and human decision processes.

Utilizing Applied Game Theory For Your Startup

Utilizing Applied Game Theory for Your Startup

By applying game theory, startups can effectively anticipate, prepare, and strategize, thereby enhancing their chances of achieving sustainable growth and success.

3 Key 2024 Consumer Trends Impacting Your Business

3 Key 2024 Consumer Trends Impacting Your Business

Understanding consumer trends is crucial for every brand. It’s not just about recognizing what people are doing, but why they’re doing it.

Allocating Your Advertising Budget: A Deep Dive

Allocating Your Advertising Budget: A Deep Dive

What’s most important when considering your advertising budget for the year? Find out in this comprehensive deep dive.

Capitalizing on the Endowment Effect in Marketing

Capitalizing on the Endowment Effect in Marketing

The endowment effect can be a powerful tool for amplifying marketing efforts and driving consumer engagement. See how it affects consumers and marketers alike.