Why Full-Funnel Strategy Is Crucial for Better Results At Havas Edge, we specialize in performance-driven media buying. Every media dollar we manage is focused on driving desired client outcomes. Not just impressions, but real business impact. With over 30 years of experience in response driven media, we’ve seen that scalable success doesn’t come… Continue reading Full Funnel, Full Impact: Connecting Media Strategy to Outcomes at Every Stage
If the COVID-19 Pandemic taught marketers one thing, it’s the importance of flexibility. In a landscape shaped by uncertainty and evolving consumer behavior, it is valuable for brands to be able to pivot quickly. Today’s performance marketing leaders are tasked with the need to drive business outcomes at scale and do so with… Continue reading Optionality Is Power: Winning in a Performance-First Market
Discover the key differences of brand vs. performance marketing and learn how they optimize your marketing strategy to grow your business.
Performance marketing is not a new concept, but its relevance in today’s on-demand, data-driven culture makes it more critical (and competitive!) than ever.
See how embracing both objectivist and subjectivist perspectives allows an organization to better navigate the market.
Vanity URLs play a big role in keeping your brand’s identity solid and consistent across all your marketing channels. See what else they can do.
The endowment effect can be a powerful tool for amplifying marketing efforts and driving consumer engagement. See how it affects consumers and marketers alike.
We’re exploring the relationship between price sensitivity and purchase frequency. Discover why it’s paramount for brands and their performance marketing efforts.
