Caught yourself wondering, “what is linear TV?” If so, check out this article to learn what it is, why its relevant, and when your brand should leverage it.
Category: TV
4 Things to Look for in a TV Advertising Agency
Read more about the four main qualities that brands should consider in their search for a TV advertising partner.
Everything You Need to Know About Programmatic TV
Discover the ins and outs of Programmatic TV advertising—from how it works to its benefits for brands and viewers.
6 Reasons to Invest in CTV Advertising
CTV advertising is the name of the game. Explore this article to discover six reasons why any advertiser should be investing.
Media Buying 101: The Basics of Strategic Advertising
Explore this step-by-step guide to tv media buying. Understand how to plan, budget, execute, analyze, and adjust your advertising campaigns.
7 Historic DRTV Advertisements that Transformed Brands
Reminisce on these classic DRTV advertisements: Memorable jingles, catchy slogans, notable spokespeople, and facts about the campaigns!
YouTube Tops Netflix in Viewing Time – What It Means for Advertisers
Explore why YouTube’s recent viewership triumph over Netflix matters for streaming services, advertisers, and consumers alike.
DRTV 101: A Guide to Direct Response TV Advertising
Understand everything you need to about Direct Response Television (DRTV) advertising: Short-form ads, infomercials, long-form, and more.
Implications of NFL on Netflix: A Game-Changer for Advertisers and Brands
Having the NFL on Netflix is a game-changer with big implications for both advertisers and media industries. See how Netflix is set to attract a wider audience.
The Science Behind Linear TV: What Keeps Us Watching?
Linear TV has a rich history that attracts audiences worldwide. Understanding why we still watch requires a deep dive into the evolution of TV viewing behavior.