Havas Edge

The Paradox of Decision-Making in Advertising

In the realm of modern consumerism, the power of advertising to shape desires, create needs, and drive decisions is unparalleled

Published
Categorized as Strategy

Why We Leverage Economic Indicators at Havas Edge

At Havas Edge, we understand that relying solely on consumer spending data to guide advertising strategies is akin to driving while looking in the rearview mirror

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Categorized as Strategy

Using Humor on April Fool’s Day as a Marketing Scheme

Executing a successful prank might seem beneficial in attracting attention for brands, however, not all attention garnered is advantageous

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Categorized as Strategy

Q2 2024 Media Viewing Landscape & Opportunities

As performance media experts, we’re accustomed to helping clients navigate a dynamic media landscape, identifying opportunities, and mitigating headwinds

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Categorized as TV

Deciphering Probability: An Exploration of Objectivist and Subjectivist Views

Embracing both objectivist and subjectivist perspectives enables Havas Edge to navigate the complexities of the marketing landscape with agility and precision

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Categorized as Strategy

Bridging Precision and Impact: The Lebesgue Integral

As we navigate the landscape of modern marketing, the journey with the Lebesgue integral highlights the importance of innovative thinking and interdisciplinary approaches

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Categorized as Strategy

Unpacking the Myth of House Money in Business

Successful businesses, particularly those with a long-term vision, recognize that all financial resources, whether from profits or capital are equally valuable

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Categorized as Strategy

The Science and Art of Prediction and Decision

There is a balance between leveraging data-driven predictions and valuing the irreplaceable insights that come from human intuition and experience

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Categorized as Strategy

Utilizing Game Theory: A Strategic Compass for Startups in a Complex Environment

In the unpredictable seas of the business world, understanding the strategic landscape is a crucial necessity for startups

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Categorized as Strategy

3 Things You May Not Have Noticed in 2023 That Could Impact Your Business in 2024

The subtle yet significant shifts in consumer behavior observed in 2023 are set to play a pivotal role in shaping the consumer landscape in 2024

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Categorized as Strategy