The Super Bowl is more than a game – it’s a cultural moment, and this year’s game on February 9th, is shaping up to be no different. It’s a pinnacle event in American sports, consistently drawing massive television audiences. Over the past five years, Super Bowl viewership has demonstrated remarkable consistency, with the event… Continue reading Making the Most of Linear TV in the Super Bowl Season
Tag: Linear TV
What is Linear TV and Why Does it Still Matter?
Caught yourself wondering, “what is linear TV?” If so, check out this article to learn what it is, why its relevant, and when your brand should leverage it.
The Science Behind Linear TV: What Keeps Us Watching?
Linear TV has a rich history that attracts audiences worldwide. Understanding why we still watch requires a deep dive into the evolution of TV viewing behavior.