Google’s Cookie Delay: Implications for Consumer Privacy and Marketing Evolution Google’s recent announcement to delay the retraction of third-party cookies came as a shock to many marketers and consumers alike Read More
Vanity URLs: What Are They and How They Can Help Accurate measurement of ad effectiveness is crucial for optimizing sustainable media campaigns, with Vanity URLs standing out as a versatile tool Read More
A Brief History of Influencers and Their Impact on Society and Businesses Since the early 2000’s, those influencing mainstream media have evolved from celebrities to content creators and now to trusted friends Read More
Addressing Attribution Breakage Through Post Purchase HDYHAU Solutions Post-purchase HDYHAU surveys can be utilized to supplement direct measurement to provide a holistic picture of what media campaigns are driving Read More
How Influencers Have Become The Main Source Of News To Gen Z And Millennials YouTube influencers have become one of the main ways that Gen Z and Millennials learn about breaking news and what is happening in the world Read More