About Us | Havas Edge

Build the business. Build the brand. In that order.

We’re different. And proud of it. Havas Edge is the largest vertically integrated full-service performance marketing agency in the world. With expertise across all digital, broadcast and media domains, Edge succeeds by helping build our clients’ businesses and brands – in that order. Edge is a leader in leveraging predictive analytics and proprietary data analysis to help clients maximize revenue.

Leadership

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Steve Netzley Chief Executive Officer
Steve Netzley Chief Executive Officer

With 25 years’ experience in the performance marketing industry, Steve knows that any agency can look good to a client when things are going well. But when times are challenging, and there is no margin for error, an agency must prove the fiscal impact of its efforts.

Armed with this simple yet powerful idea, Steve has created a network of leading performance marketing agencies with a singular mission: engage customers and compel them to act. To do this, he has assembled a team of world-class integrated marketing experts who know how to deliver profitable results.

Steve is a frequent speaker at Direct Marketing Association and Electronic Retailing Association events. In 2006, he was honored as Havas Worldwide’s “Global Person of the Year.”

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Greg Johnson President & Chief Operating Officer
Greg Johnson President & Chief Operating Officer

Greg brings over 30 years of experience providing business building and award-winning integrated marketing recommendations to market defining brands. Before joining Edge, Greg was Executive Vice President, Chief Marketing Officer at the First Marblehead Corporation, a leading provider of student-centric financial services. Previously, Greg was Director of Arnold One at Arnold Worldwide, one of the world’s leading creative advertising agencies.

Greg’s B2C expertise is garnered from working with exceptional brands such as Vonage, Royal Caribbean Cruise Lines, Fidelity Investments, BellSouth, Discover Card, Neutrogena, American Express, Diet Coke, and Pfizer to acquire customers and profitably deepen their relationships with them. In the B2B realm he has worked with innovative marketers such at IBM, AT&T and for 10 years led the Global, Logistics and Online marketing efforts for FedEx.

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Eric Bush Chief Financial Officer
Eric Bush Chief Financial Officer

Eric is an experienced executive with more than 20 years’ experience helping Fortune 500 organizations reach their growth and profitability goals. Prior to joining Havas Edge, Eric was SVP Strategic Investment at LPL Financial (NYSE: LPL), the largest independent broker/dealer in the U.S. Previously, Eric was VP Corporate Development and Regional CFO at a division of American Express (NYSE: AXP) that later became RSM McGladrey (NYSE: HRB).

Eric’s impact on organizations’ financial performance comes from closing and integrating more than 150 business acquisitions, aggregating to nearly $1B in annual revenue over his career. His experience with relationship building, analyzing, valuing, structuring deal & incentive systems, board presentations & approval, and integrating operations efficiently, combine to make him a valuable members of Edge’s executive leadership team.

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Jack Kirby President, Agency Services
Jack Kirby President, Agency Services

Jack is considered one of the most successful direct-to-consumer marketers in the field, and was named by Electronic Retailer Magazine to its list of people who changed the face of the direct-response industry. Response Magazine named Mr. Kirby one the Top 25 Most Influential People in direct-response television and recently tapped him for induction into the Direct Response Hall of Fame. He has previously served as President of HSNi (Home Shopping Network), National Media Corporation, during his tenure the largest global direct-response television marketer, and continues to serve as Chairman of eBrands Commerce Group, a multi-channel direct-to-consumer marketer. Mr. Kirby is also former Chairman of The Electronic Retailing Association (ERA), the preeminent global trade organization for television, internet and radio marketers.

Jack Kirby is also an accomplished producer in network television, syndication and radio, having produced the Peabody award-winning LARRY KING SHOW, the Emmy award-winning CBS NEWS Night Watch as well as the successful syndicated daytime television talk program, THE CHARLIE ROSE SHOW (NBC/Post Newsweek).

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Shannon Ellis Executive Vice President, Business Development
Shannon Ellis Executive Vice President, Business Development

Shannon is responsible for acquiring clients for Edge’s creative, production, long and short form media, and online services. He also plays a vital role in developing acquisition strategies to help our clients achieve a greater return on their media investments.

Using his extensive industry contacts, Shannon enhances all aspects of our clients’ campaigns, from creative development to fulfillment and follow-up marketing. He has been a featured speaker of the Direct Marketing Association and the Electronic Retailing Association.

Before joining Edge, Shannon worked at The AfterMarket Company, where he started out on the call center floor. Through that experience, he gained a special appreciation of the primary importance of sales in the whole DRTV context.

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Jennifer Peabody Executive Vice President, Short Form Media
Jennifer Peabody Executive Vice President, Short Form Media

Jennifer manages the short form broadcast division at Edge. An industry veteran with 12 years at Edge, she has been integral in providing strategic leadership to help clients build their business and their brand through acquisition-centric television. Her vast industry experience, not only in media, but also in brand response marketing, enables her to lend a 360 degree perspective when partnering with our clients to meet their goals. Prior to joining Edge, Jennifer was the Vice President of Direct Marketing for Murad Skincare and Director of Development for World Media TV Productions. Jennifer launched her career with 4 years of training in the commercial division at The William Morris Agency in Beverly Hills.

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Abed Abusaleh Executive Vice President, Long Form Media
Abed Abusaleh Executive Vice President, Long Form Media

Throughout Abed’s professional career, he has been a direct response media specialist with proficiencies in both short and long form planning and buying. With his guidance, experience, and insight, DRTV marketers such as Savvier, LifeLock, Bosley Medical, and Kodak have all enjoyed increased sales and lower cost-per-acquisition. Prior to joining Edge, Abed served as top account executive with Century Media. He is a graduate of Columbia University.

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Mary Webb Executive Vice President, Executive Creative Director
Mary Webb Executive Vice President, Executive Creative Director

As EVP, Executive Creative Director at Edge, Mary is leading the creative charge to deliver great work that works as hard as it possibly can. She’s been doing exactly that for over 20 years at some of the world’s leading creative agencies, including Arnold Worldwide, Hill Holliday, and Chiat Day. With over 100 creative awards to her credit, the one she’s most proud of is the Effie for Vonage.

Mary’s eclectic mix of experience —direct marketing, digital, social, brand, promotional, and b-to-b—serves her current clients well, as she simultaneously builds their brands and profitable results. In her spare time, Mary serves on the board of Massachusetts College of Art and is an active member of grubstreet.org, a non-profit creative writing center dedicated to supporting writers in the city of Boston.

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Dalton Mangin Vice President, Business Development
Dalton Mangin Vice President, Business Development

Dalton has been managing business development for Edge since 2003. His role is centered on introducing clients to Edge’s robust, vertically integrated direct response solutions here in the US and in Europe. Once Edge partners with a client, Dalton actively engages along with the Edge team, to ensure a heightened level of customer service. Dalton’s career started working on the client side with companies such as DFW International Airport and several tech startups in the early 2000s, his experience from both an agency and client perspective is what helps him work with clients to identify areas of opportunity to maximize marketing efficiency. Dalton’s client experience includes working with Centurylink, St. Jude Children’s Hospital, Citibank, Cancer Treatment Centers of America, TD Ameritrade, and Viking Cruises.

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Jessica Martin-Forcier Vice President, Radio
Jessica Martin-Forcier Vice President, Radio

With over 12 years of experience in Direct Response Radio, Jessica has a remarkable track record providing clients with sustainable growth. Through her experience encompassing all aspects of radio including a niche with national and local personality endorsements, she’s developed successful launch campaigns for clients such as LegalZoom, LifeLock, Ancestry and Match.com. One of Jessica’s strengths is using her long-standing industry relationships to find new avenues on radio for exposure through custom content and integration. In working with clients and budgets of any size, Jessica can provide the strategy and execution plan to achieve success.

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Dan Schlafman Vice President, Analytics & Modeling
Dan Schlafman Vice President, Analytics & Modeling

Dan leads the Analytics and Campaign Logistics teams at Havas Edge. His 18 years of market research and analytics experience have empowered him with tremendous insight into our clients’ business challenges. He has conducted extensive research in consumer behavior, pioneering segmentation techniques and collective behavior models. Before joining Havas Edge, Dan spearheaded retail and marketing analytics at top tier companies such as Petco and Levi Strauss & Co., and most recently was the Head of Marketing for Stone Brewing Co., where he grew the company’s retail business by more than 40%. Dan earned his undergraduate degree from UCLA and has his MBA from Stanford University.

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George Sylva Senior Vice President, DRTV Agency Operations
George Sylva Senior Vice President, DRTV Agency Operations

His nearly 26 years of direct-to-consumer television experience as a director, producer, writer and senior production executive seamlessly merge to ensure that the best creative concepts become a reality. George has driven Brand-Response success for companies like AT&T, The Home Shopping Network (HSN), and Guthy-Renker Corporation. A veteran Navy combat cameraman, George has run a tight ship at Edge for over 6 years. His team of seasoned production and creative specialists have built the agency’s reputation of delivering the highest caliber production efficiently.

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Andy Kling Vice President, Account Director
Andy Kling Vice President, Account Director

As VP, Account Director, Andy partners with clients to form a deep understanding of their business and provides strategic counsel to them. With 15 years of experience developing B2B, B2C and DTC multi-channel marketing plans and websites, he has focused on both brand and business growth. Prior to working at Edge, he developed marketing programs for clients such as GE, Celebrity Cruises, Braun, Raytheon, LRN and Trizetto Healthcare Solutions. Andy was also on the client side at The First Marblehead Corporation, developing programs to drive student loan growth directly with consumers and through banking partners.

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Bill Marks Executive Vice President, Account Director
Bill Marks Executive Vice President, Account Director

Bill Marks is a uniquely experienced advertising, marketing, communications and consumer behavior leader whose career intersects the worlds of advertising, marketing, journalism, and entertainment. He has an uncommon ability to bring the creative and analytic sides of business together to make brands sell now. Bill is widely published and best known for getting inside products and businesses as a consumer surrogate to uncover and provide selling strategies that work. He has helped guide a wide variety of retail, DRTV, restaurant and CPG brands and clients throughout his years in business, and served in leadership positions at such agencies as Euro RSCG Chicago, Hal Riney, and DraftFCB.

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Ben McEachen Vice President, VantEdge Point
Ben McEachen Vice President, VantEdge Point

Ben McEachen is a leader with proven success over the last 16 years using analytics to optimize media performance, business systems and operations.

In 1998, Ben was the third employee of a firm that would become the 4th largest consumer debt management brand in the United States. Under Ben’s leadership, this direct response driven operation grew to a $40MM a year enterprise with 600 employees and its systems would go on to process over $1.5 billion in consumer payments.

In 2008, Havas Edge invited Ben to join the team in Carlsbad, to apply his experience with business intelligence and process innovation to improve both internal operations and the operations of external client businesses.

Ben enjoys fishing despite rarely catching fish.

Capabilities

Havas Edge is a vertically-integrated agency that embraces every media channel, a creative powerhouse that loves analytics, and a passionate partner committed to giving our clients more for less. Because we know our success is completely dependent on yours, we start every assignment from a media-agnostic, results-oriented approach. We are held 100% accountable for the success of your campaign.



Brand Response Advertising

Edge has a proven track record of helping our clients succeed by executing ROI based acquisition strategies resulting in unmatched levels of growth & profitability for our clients.

Football field. Symbolizing strategy Strategy & Planning

We deliver exceptional results by crafting custom solutions that directly address business challenges. We leverage a robust set of databases and client data to inform our planning process. Once we understand the intricacies of your business, we create an integrated, multichannel campaign strategy.

Over-the-shoulder image of a video editor in our content studio Creative & Production

Full in-house online and offline creative and production capabilities. Experienced brand creative directors and seasoned direct response producers work together to create a unique body of work that has a "brand" feel, but drives immediate consumer response.

Person writing date on sticky note Media Management & Buying

Our end goal is delivering the strongest return on your media investment. Through intelligent planning and execution, and by employing the best negotiators in the business, we can effectively minimize risk and cost-per-transaction, while maximizing direct sales volumes.

Long & Short Form Media

From creative & production, to media buying & account management, data reporting & analysis, we have the proven ability to successfully manage your long and short form media campaigns from start to finish.

Analytics & Attribution

Edge has invested heavily in proprietary attribution platforms that provide our agency and our clients with superior results attribution. We have the ability to perform stable analytics at the local market level - in every market, and we have unparalleled targeting sophistication.

Image of a tablet laying on a table ( a device where digital commerce occurs). Digital Marketing

Brands require a digital omnipresence so they are always ready to engage, convert and grow their customer base. We can help your business achieve this with digital offerings including display advertising, mobile media, email marketing, SEM & SEO, social media and more.

Digital Commerce

Integrated platforms that allow brands to merchandise strategically and effectively.

Web interface of a brand design color palette Web Development

Websites, microsites, landing pages, digital & mobile UX / IA, e-commerce and more.

Hand interacting with mobile device Mobile Marketing


Multicultural Media

Whether you are targeting Canada, the US Hispanic market, Latin America or Europe, Edge has the tools, experience and relationships to ensure the success of your multicultural campaign.

Direct Marketing

Lasting relationships that are built one loyal customer at a time.

Radio

We tailor a comprehensive radio plan to exceed your goals. None of our media is purchased in bulk - it is specifically selected for each client at extremely competitive rates. From call center contact, to web tracking, to selecting the best voiceover for your audience, we believe in full campaign immersion.

Print Media

Havas Edge works with clients to facilitate national, regional and local media buys. With our experience and diversified buying strategies, we know our clients receive the maximum value for their print media investment.

Out of Home


Tools

VantEdge Point
In order to analyze the substantial amount of data generated on a daily basis, we developed a state-of-the-art proprietary media analysis & results system called VantEdge Point®, which is maintained by a dedicated staff of programmers. With VantEdge Point®, we don’t have to speculate on our media purchases. It allows our buyers and planners to know exactly which stations and day parts are currently producing the greatest response in near real time. Our media buying and planning teams use over $6.5B in proprietary data to adjust the media strategy on a daily basis resulting in campaigns that reach their full revenue potential.
Revenue Attribution Modeling Platform
Our Revenue Attribution Modeling Platform (RAMP) provides us with unparalled intelligence for understanding TV viewership. It was designed to isolate and quantify key attribution variables enabling Edge to accurately determine which TV airings generated web activity.
Prosumer
Prosumers are leading-edge consumers making and breaking markets today. To understand a category, you have to follow these influencers very closely. Our Prosumer database of 55,000 people around the world allows us to predict future attitudes and trends.
Decipher
This tool enables the crucial analysis of communication conventions. The in-depth study of visual and verbal codes allows us to identify emerging trends and fresh ways of looking at each category.
Brand Momentum
We track each brand’s position in the marketplace by measuring its traction against that of its competitor's. As in political polling, we can accurately measure brand consideration, or how consumers are likely to vote.
Creative Business Idea
The CBI is the foundation of our success in building great businesses. It generates differentiating ideas by bringing together strategic planners and clients in the most imaginative development process.