Google’s Third-Party Cookies Delay: Implications for Consumer Privacy Google’s recent announcement to delay the retraction of third-party cookies came as a shock to many marketers and consumers alike. Read More
Vanity URLs: What They Are and How They Can Help Vanity URLs play a big role in keeping your brand’s identity solid and consistent across all your marketing channels. See what else they can do. Read More
The History of Influencers: Impact on Society and Businesses Social media influencers have transformed from internet personalities to influential figures shaping trends and consumer behavior. Read More
Marketing Attribution Challenges by Channel (and a Solution) Explore different challenges and solutions posed by marketing attribution methods and how your channel should help determine your plan. Read More
Social Media Influencers: The Main Source of News for Gen Z And Millennials Explore a few of the reasons that younger adults are ditching mass media news and relying on influencers for news instead. Read More