Paid Search
A digital advertising channel where brands pay to appear in search engine results for selected keywords. Paid search can capture high-intent demand created by TV, CTV, streaming, social, and other omnichannel media.
Post-logs
Airtimes provided by the station after the airs have occurred
Pixel
Website tracking code placed on a website to track the use traffic and conversion. Each ad platform (Google, Facebook, etc.) has a separate pixel you’ll need to install to track conversions and retarget
Pixel-Less Attribution
A measurement approach that estimates media impact without relying solely on website pixels or user-level tracking. Pixel-less attribution can help brands measure TV, CTV, and offline media when privacy rules, platform limitations, or technical constraints reduce direct tracking visibility.
Performance TV
A data-driven approach to TV advertising that uses planning, buying, testing, optimization, and measurement to drive measurable outcomes such as website visits, leads, purchases, revenue, ROAS, or customer acquisition.
Performance Marketing Agency
An agency focused on planning, buying, optimizing, and measuring marketing campaigns against business outcomes such as leads, purchases, revenue, ROAS, CAC, or customer growth. Performance marketing agencies often manage channels such as TV, CTV, search, social, programmatic, and other digital media.
PPC (Pay-Per-Click)
A digital advertising pricing model where advertisers pay when someone clicks an ad. PPC is commonly used in paid search, shopping, display, and social campaigns to drive measurable traffic, leads, sales, or other performance outcomes.
Paid Social
Advertising placed on social media platforms to reach audiences through targeting, creative testing, video, commerce, lead generation, or retargeting. Paid social is often used with TV, CTV, search, and programmatic media to support full-funnel performance.