Protected Health Information (PHI)
Individually identifiable health information that relates to a person’s health status, care, or payment for care. In healthcare marketing, PHI requires careful handling because it can affect what data can be used for targeting, personalization, measurement, and vendor integrations.
Privacy-Safe Measurement
A measurement approach that evaluates campaign performance while limiting exposure of identifiable or sensitive consumer data. Privacy-safe measurement can include aggregation, de-identification, clean rooms, modeled reporting, consent controls, and other safeguards for healthcare, wellness, and other regulated brands.
Pre-Logs
Airtimes provided by the station in advance of airing. All pre-logs are subject to revision or pre-emption before the air occurs
Publisher
A company, website, or entity that provides web or search content for users’ consumption. When an advertiser wishes to place an ad with a publisher, it will generally come to an arrangement either directly or through a third party such as an ad agency
Programmatic CTV
The automated buying of connected TV advertising inventory using data, software, and programmatic platforms. Programmatic CTV can support audience targeting, campaign optimization, frequency management, and performance measurement across streaming environments.
Programmatic TV
The use of automated, data-driven technology to buy and deliver TV advertising inventory. Programmatic TV may include advanced TV, connected TV, OTT, and select data-enabled linear TV opportunities.
Programmatic Advertising
The purchase of digital ad inventory using software, rather than traditional processes involving negotiation between people. The term encompasses all forms of technology used to collect, analyze, and optimize the audience data used in real-time bidding, as well as in ad exchanges and DSPs (Demand Side Platforms) used by advertisers to manage inventory
Programmatic Guarantee
A programmatic buying method where an advertiser and publisher agree in advance on inventory, pricing, targeting, and delivery terms. Programmatic guarantee combines automated buying with more predictable access to premium CTV, streaming, video, or digital inventory.
Private Marketplace (PMP)
A programmatic buying environment where selected advertisers are invited to access specific publisher, platform, or inventory packages. PMPs can provide more controlled access to premium CTV, streaming, video, display, or other digital inventory than open exchange buying.
Pre-emption
The removal, at a tv station or cable network’s discretion, of a scheduled spot