Drag
A term referring to DRTV calls/orders that are generated after the commercial telecast time. The majority of all calls/orders will be made within 30 minutes of a specific telecast. Additional calls/orders made over the next few hours and up to days and weeks later are referred to as drag calls/orders
DSP (Demand Side Platform)
An automated buying platform where advertisers and agencies go/utilize to purchase digital ad inventory. Examples of digital ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video. Examples of DSPs are Trade Desk, Media Math, Amazon DSP, DoubleClick & more
DTC (Direct-to-Consumer)
A type of business that sells their product or service to the consumer, directly, without another store or vendor in between
Dub
Copies of the commercials that are sent to and air at the various broadcast stations and cable networks