Data Visualization
Graphical presentation of data and information, often intended to share concepts and patterns with stakeholders or other decision-makers
Data Clean Room
A secure environment where brands, platforms, publishers, or data partners can match and analyze data without exposing raw customer-level or patient-level information. Data clean rooms can support privacy-conscious audience insights, media measurement, and outcome analysis for regulated categories such as healthcare.
Daypart
Broadcast media divides the day into several standard time periods, each of which is called a “daypart.” Examples include early morning, daytime, primetime, late fringe, and overnight. The cost of purchasing advertising time varies by the daypart selected.
Data-Driven Linear TV
A modern approach to linear TV planning and buying that uses audience data, viewing behavior, market insights, and performance signals to improve targeting, efficiency, and measurement beyond traditional age and gender demographics.
Demo/Demographic
The characteristics of human populations and population segments, especially when used to identify consumer markets
Digital OOH (Digital Out of Home)
A physical location for a digital advertisement that our target audience will encounter when they’re NOT at home, like a video screen
Discrep/Discrepancy
Any difference between what the agency booked and what the station or network aired. In most cases, both sides will work together to find an amicable solution
Display Advertising
An ad type that features a graphic appearing on a website or app. Common formats include banners, skyscrapers, and rectangle
DND/DNA (Did Not Air)
A media term indicating that a scheduled commercial spot did not clear
DRTV (Direct Response Television)
DRTV is the all-inclusive term that describes anything sold directly over television (Promotions that permit or request consumers to directly respond to the advertiser, by mail, telephone, e-mail, or some other means of communication) generally bypassing standard retail stores to make a product sale directly with the consumer. DRTV is comprised of three primary marketing […]