Ad Verification
A service or system that verifies whether a campaign has been carried out as the advertisers intended by ensuring that ads are appearing on the correct websites and are reaching the intended audience
Ad Auction
The automated process platforms use to determine which ads are shown, where they appear, and how much advertisers pay. Ad auctions typically evaluate bid, relevance, quality, audience signals, and expected performance.
Audience Targeting
The use of data, audience insights, behaviors, demographics, purchase intent, location, or first-party customer signals to reach the most relevant consumers across TV, CTV, streaming, search, social, display, and other media channels.
Ad Targeting
Designing ads and their delivery to reach specific audiences through behaviors and locations, among other qualifiers. Advertisers often make use of data management platforms, or DMPs, for this purpose
Ad Network
Companies connect advertisers with publishers by matching a supply of advertising inventory with the demand for ad placement. These help advertisers efficiently connect to a wider audience while continuing to reach their targeted demographic. Campaigns run by ad networks vary in size, but usually span a certain category of websites, rather than being specific to […]
Ad Inventory
Refers to the number and type of advertisements or ad spaces that a publisher or station has available to sell
Ad Flight
Length of time that an advertising campaign is aired
Ad Fatigue
A decline in campaign performance that happens when an audience sees the same ad too often. Managing ad fatigue is important in CTV, paid social, display, and omnichannel media planning to protect engagement, efficiency, and brand perception.
AEO (Answer Engine Optimization)
The practice of structuring content so it can be surfaced as a clear answer in search features, voice assistants, and AI-powered answer experiences. AEO helps brands make their expertise easier for search engines and answer engines to understand, extract, and present.
Audience Segmentation
The process of grouping consumers by behaviors, demographics, purchase intent, media habits, first-party data, or other signals so campaigns can reach the right audiences across TV, CTV, digital, and omnichannel media.