Audience-Based Buying
A media buying approach that prioritizes reaching defined audiences instead of relying only on broad demographics, networks, or programs. Audience-based buying can improve relevance and efficiency across TV, CTV, streaming, and omnichannel media.
Audience Extension
A strategy that uses one channel, data source, or platform to expand reach to similar or related audiences across other media. Audience extension can help brands scale campaigns from digital into TV, CTV, streaming, and omnichannel media.
AVOD (Advertising-Based Video on Demand)
A streaming video model where viewers can watch content for free or at a lower cost in exchange for seeing ads. AVOD inventory is often used in CTV and streaming TV campaigns to reach audiences in ad-supported video environments.
Ad Tech (Advertising Technology)
A broad term that refers to any digital tool, software or service used in the delivery and control of digital advertising. It is commonly used to refer to tools that are used to direct digital advertisements toward a specific demographic
Average Order Value (AOV)
The average revenue generated per purchase or order. AOV is an important performance marketing metric because it helps brands evaluate customer value, media efficiency, ROAS, and how much they can afford to spend to acquire a customer.
Automation
Using technology to program and monitor advertising decisions via data and patterns
Attribution Modeling
The method used to assign credit to marketing touchpoints that influence a conversion. Attribution modeling helps marketers understand how TV, CTV, paid search, paid social, display, and other channels contribute to leads, purchases, revenue, and ROAS.
Attribution
Refers to the process of quantifying each ad impression by measuring its outcome in terms of consumer action, such as a purchase decision or conversion. Attribution data is highly useful for advertisers as it allows them to compare the impact of different marketing channels and plan future campaigns to be increasingly cost-effective
Analytics
The discovery and communication of meaningful patterns in data. When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), analyzing the trends, and developing actionable insights to make better-informed marketing decisions
Affiliate
Any broadcast tv station associated with a “network” such as ABC, NBC, CBS, Fox, CW, etc.