Video Completion Rate (VCR)
The percentage of video ad impressions watched through completion. VCR is a common performance metric for CTV, OTT, online video, and streaming TV campaigns.
View-Through Attribution
A measurement method that gives credit to an ad exposure when a user later takes a desired action, even if they did not click the ad. View-through attribution is commonly used to evaluate display, video, CTV, streaming, and upper-funnel media impact.