Third-Party Data
Information about users gathered by an entity that does not have a direct relationship with those users. The data often comes from internet interactions but also includes purchases and locations. This information is used for targeting ads
TA (Target Audience)
The segment of the population, also known as the consumer, for which our client’s product or service is going to be most relevant and most highly valued
TV Attribution
Measurement that connects TV ad exposure to business outcomes such as website visits, search lift, calls, leads, purchases, app downloads, store visits, or revenue. TV attribution helps brands evaluate the performance of linear TV, CTV, and streaming TV campaigns.
TV Media Buying Agency
An agency that plans, negotiates, buys, manages, optimizes, and measures television advertising campaigns across linear TV, connected TV, streaming TV, and other video channels.
TV Upfronts
A seasonal marketplace where advertisers and agencies negotiate TV and video advertising commitments before programming schedules are fully available. TV upfronts can influence pricing, inventory access, audience delivery, and long-term media planning.
Test
(1) The first media run of any new creative. The primary objective is to determine the overall strength of the creative in terms of response. Testing also determines the best offer configurations, price points, and telemarketing scripts;(2) Can also refer to a spot or infomercial running in a new time period
TV Test Campaign
An initial TV, CTV, or streaming campaign designed to evaluate media performance, creative response, audience fit, and measurement approach before expanding investment. TV test campaigns help brands determine whether television can efficiently drive awareness, traffic, leads, sales, or customer acquisition.
Test-and-Learn Strategy
A structured approach to launching campaigns, measuring results, and applying learnings to improve future performance. Test-and-learn strategies help brands evaluate new channels, creative, audiences, markets, and media tactics before scaling investment.
TFN
The telephone number an advertiser uses as the part of our call to action that tells our target audience how to talk to us/contact us