Satellite Networks
National networks that deliver programming to viewers who own satellite dishes. These viewers cannot be reached by local or national cable
Short Form
Refers to shorter television or video commercials, commonly including lengths such as :15, :30, :60, :90, and :120.
SF (Short Form)
Linear TV advertisements that are 10 seconds or more in duration, but less than 3 minutes
SSP (Supply Side Platform)
An advertising technology platform used by publishers, streaming platforms, and media owners to manage, sell, and optimize available ad inventory across websites, mobile apps, CTV, OTT, and other digital video environments.
Search Lift
An increase in branded or relevant search activity that occurs after a media campaign runs. Search lift is often used to evaluate how TV, CTV, streaming, and video advertising influence consumer interest, site traffic, and downstream conversions.
Streaming TV Advertising
Video advertising delivered within internet-based TV and video content, including CTV, OTT, AVOD, FAST, and other streaming environments. Streaming TV advertising helps brands reach viewers beyond traditional cable and broadcast TV.
SEM (Search Engine Marketing)
A search marketing discipline focused on increasing visibility in search engines, often through paid search campaigns and keyword-based advertising. SEM helps brands capture demand, drive qualified traffic, and connect media investment to measurable outcomes.
SEO (Search Engine Optimization)
The practice of improving a website’s visibility in organic search results through technical performance, content quality, keyword relevance, authority signals, and user experience. SEO helps brands capture demand generated by paid media, TV, CTV, social, and other marketing channels.
Shopping Ads
Product-focused ads that appear in search, commerce, or retail media environments and typically include product information such as image, price, retailer, or availability. Shopping ads help ecommerce and retail brands convert high-intent demand.