QR Code (Quick Response Code)
A type of matrix barcode that our target audience can scan with their cell phone camera to link directly to a digital environment
QR Code Attribution
A measurement tactic that uses QR code scans from TV, CTV, print, OOH, or video creative to connect ad exposure with website visits, lead forms, purchases, app downloads, or other digital actions.
Quality Score
A search advertising metric used to evaluate the relevance and expected performance of an ad, keyword, and landing page. A stronger quality score can improve ad position, reduce costs, and increase paid search efficiency.