Omnichannel Measurement
The process of evaluating how multiple channels work together to drive business outcomes. Omnichannel measurement helps marketers understand the combined impact of TV, CTV, digital, retail, offline, and other media touchpoints.
OOH (Out of Home)
A physical advertisement that our target audience will encounter when they’re NOT at home, like a billboard (Also called outdoor advertising)
Optimization
The process of adjusting future media & creative tactics to maximize a campaign’s performance based on historical learnings
Offline Conversion Tracking
The process of connecting media exposure or digital engagement to conversions that happen outside a website, such as phone calls, appointments, store visits, consultations, lead center activity, or offline sales. Offline conversion tracking helps brands measure TV, CTV, and omnichannel campaign impact beyond online purchases.
OTT (Over the Top)
The delivery of TV/video content directly from the internet. Users don’t have to subscribe to a traditional cable or satellite provider to access this content; they can watch this content on various devices—tablets, phones, laptops/desktops, televisions, etc. Different types of OTT services include Netflix, Hulu, Amazon Prime, etc.
OLV (Online Video) Marketing
Using videos to promote and market your client’s product or service, increase engagement on their digital and social channels, educate the client’s consumers and customers, and reach the target audience with a new medium
Omnichannel
An omnichannel approach to marketing involves ensuring that ads are delivered seamlessly and consistently to consumers across a wide range of devices and platforms
Omnichannel Media Agency
An agency that plans, buys, optimizes, and measures campaigns across multiple connected channels, such as linear TV, CTV, streaming, paid search, paid social, display, programmatic, audio, OOH, and retail media.