Native Ad
A native ad promotes a product or service while fitting in closely with the design, function, and tone of the page on which the ad is placed. Native ads are generally disclosed as sponsored content, but the disguised nature of this kind of advertising means consumers may not easily be able to distinguish a native […]
Nielsen Sigma
An electronic media tracking system, offered by paid subscription, from Nielsen media. Agencies may subscribe to this service on behalf of clients in order to receive daily files reporting previous 24-hour airtime activity