Lead Generation
The process of identifying possible customers, attracting them, and converting them
Lifetime Value (LTV)
The estimated total value a customer generates over the full relationship with a brand. LTV is often compared with CAC to determine whether acquisition campaigns, including TV and CTV advertising, are profitable and scalable.
Lookalike Audience
An audience segment built to resemble a brand’s existing customers, leads, purchasers, or high-value users. Lookalike audiences help marketers find new prospects with similar characteristics and can support customer acquisition across digital, social, CTV, and omnichannel media.
LF (Long Form)
Linear TV advertisements that are 3 minutes (or more) in duration
Linear (Linear TV)
Linear TV refers to a classic system when a viewer watches a scheduled TV program when it airs on its original channel. The viewer can watch content through an antenna or by paying for a cable or satellite subscription