HIPAA-Compliant Marketing
Marketing planned and executed in a way that respects healthcare privacy requirements, patient authorization rules, data safeguards, and vendor responsibilities. HIPAA-compliant marketing helps healthcare brands balance growth, patient trust, media performance, and regulatory risk.
HIPAA-Safe Attribution
A privacy-conscious approach to measuring how media influences patient, member, lead, appointment, or revenue outcomes without exposing protected health information to platforms or unauthorized parties. HIPAA-safe attribution can use aggregated data, clean rooms, de-identification, and approved data flows.
Holdout Test / Control Group
A testing approach that withholds advertising from a defined audience, market, or group so results can be compared against an exposed group. Holdout tests help marketers measure incremental lift and understand what performance was caused by the campaign.
Household Targeting
A targeting approach that delivers ads to specific households or household segments based on data signals such as location, viewing behavior, purchase intent, or first-party customer data. Household targeting is commonly used in CTV, addressable TV, and streaming advertising.