General Advertising
Advertisers who use spots to sell their product(s) without specific calls to action. used for brand advertising
GEO (Generative Engine Optimization)
The practice of optimizing content and digital presence so generative AI tools and AI search experiences can understand, cite, or reference a brand in synthesized responses. GEO focuses on clarity, authority, entity signals, structured content, and consistent information across the web.
Geo-Lift Testing
A measurement method that compares performance in markets exposed to advertising with similar markets that were not exposed. Geo-lift testing helps estimate incremental impact from TV, CTV, digital, or omnichannel campaigns across outcomes like traffic, leads, sales, or revenue.
Gross Rating Point (GRP)
A traditional TV planning metric that represents total audience exposure by combining reach and frequency. GRPs help advertisers understand the overall weight of a TV campaign and compare delivery across programs, networks, or markets.