First-Party Data
Customer or audience information collected directly by a brand through owned touchpoints such as websites, apps, CRM systems, email lists, purchase history, or lead forms. First-party data can support privacy-conscious targeting, suppression, measurement, and customer acquisition across TV, CTV, digital, and omnichannel campaigns.
FAST Channels (Free Ad-Supported Streaming TV)
Streaming TV channels that deliver scheduled, linear-style programming for free with ads. FAST channels give advertisers another way to reach streaming audiences through CTV and ad-supported video inventory.
Frequency
The average number of times a person or household is exposed to an ad during a campaign. Frequency is used with reach to manage message repetition, prevent overexposure, and improve campaign effectiveness.
Frequency Capping
A media control that limits how often a person or household is exposed to an ad within a set time period. Frequency capping helps reduce wasted impressions, prevent overexposure, and improve efficiency in CTV, streaming, display, and digital campaigns.
Firesale
A term used to describe last-minute airtime purchased at a rate much lower than the normal rate
Flight
A term used by short-form media buyers to describe the length of a particular campaign
Full-Disclosure Agency
Any ad agency that buys media and offers clients copies of all invoices & transactions
Full-Funnel Marketing
A strategy that connects awareness, consideration, conversion, retention, and loyalty. Full-funnel marketing helps brands use TV, CTV, digital, and omnichannel media to build demand while also driving measurable business outcomes.