Brand Lift
A measurement approach that evaluates changes in brand awareness, perception, consideration, or intent after exposure to an advertising campaign. Brand lift helps marketers understand how TV, CTV, streaming, and digital media influence upper-funnel outcomes.
Bonus
Free airtime from the station in conjunction with any paid schedule
Bid Strategy
The method used to set bids and optimize delivery in paid media campaigns. Bid strategies can prioritize clicks, conversions, revenue, reach, impressions, target CPA, target ROAS, or other campaign goals.
Branding
Also known as brand building. The advertiser’s goal is that the consumer considers their product or name when making a buying decision
Broadcast Calendar
An industry-specific standardized calendar. every week in the broadcast calendar starts on Monday and ends on Sunday, and every month has either four or five such weeks. broadcast calendar months have either 28 or 35 days. broadcast calendar years can have either 52 or 53 weeks
Broadcast Networks
A group of television stations that belong to one affiliation such as ABC, NBC, CBS, Fox, etc.
Buyer (Consumer) Persona
A semi-fictional representation of your ideal customer based on research and data about them
Brand Response
A marketing approach that combines brand-building with measurable response goals, helping advertisers drive awareness, consideration, website traffic, leads, purchases, or other business outcomes from TV, CTV, and omnichannel campaigns.
Brand Safety
The practice of protecting a brand from appearing near content, publishers, or environments that could harm reputation or conflict with brand standards. Brand safety is important across programmatic, CTV, streaming, display, social, and other digital media buys.