Should I Use a CTV Agency or Buy Directly from Streaming Platforms?
Quick Answer: Should You Use an Agency to Buy CTV / Streaming Media? For many performance-focused brands, working with a CTV agency creates more opportunity than buying directly from a single streaming platform because the agency can evaluate multiple buying paths, leverage DSP and publisher relationships, connect CTV to the broader media strategy, and optimize […]
CTV Advertising for Customer Acquisition: What Brands New to Streaming TV Should Know
Quick Answer: How Can Brands Use CTV Advertising for Customer Acquisition? Brands can use CTV advertising for customer acquisition by planning streaming TV as a measurable performance media channel, not just an awareness buy. Effective CTV programs start with a clear business objective, defined high-value audiences, strategic inventory selection, and a measurement plan in place […]
Which Metrics Matter Most for Measuring Linear TV Advertising ROI?
Quick Answer: Which Metrics Matter Most for Measuring Linear TV Performance? The most important metrics are the ones that connect media investment to business outcomes. These often include response volume, cost per response, cost per acquisition, revenue, website visits, calls, lead volume, search lift, direct traffic lift, incremental lift, response rate by daypart, network efficiency, […]
How to Build a Measurement Framework for Linear TV ROI
Quick Answer: How Do You Build a Linear TV Measurement Framework? A strong Linear TV measurement framework starts with business goals, defines primary and secondary KPIs, selects the right measurement methods, establishes pre-campaign benchmarks, connects TV response to business outcomes, and uses reporting to optimize investment over time. Start with the Business Objective Before […]
The Ultimate Guide to Measuring the Impact of Linear TV Advertising
How to Build a Measurement Framework for TV and Streaming TV Advertising
Quick Answer: How Do You Build a TV and Streaming TV Measurement Framework? A strong TV and streaming TV measurement framework starts with business goals, defines primary and secondary KPIs, selects the right measurement methods, establishes benchmarks before launch, and connects media performance to business outcomes over time. The goal is to help marketers understand […]
How Do TV, Streaming TV, Search, and Social Work Together?
Quick Answer: How Do TV, Streaming TV, Search, and Social Work Together? TV and streaming TV create awareness, demand, and consideration. Search captures active intent when people look for the brand, product, category, or solution. Social reinforces messaging, supports retargeting, and keeps the brand visible across the consideration journey. When planned together, these channels can […]
Can TV Advertising Be Measured Like Digital? What Performance Marketers Should Know
Quick Answer: Can TV Advertising Be Measured Like Digital? TV advertising can be measured against many of the same business outcomes as digital media, but it should not be evaluated exactly like paid search, paid social, or display advertising. TV and streaming TV often influence customer behavior without generating a direct click, so marketers need […]
The Ultimate Guide to CTV Measurement: How Brands Measure the Impact of CTV and Streaming TV Advertising
What Is CTV Measurement? CTV (Connected TV) measurement is the process of evaluating the performance and business impact of advertising delivered through Connected TV devices and streaming television environments. It helps marketers understand whether CTV and streaming TV advertising contribute to measurable outcomes such as: Connected TV can offer granular delivery data, audience targeting, […]
How Do Full-Service Agencies Integrate TV into an Existing Digital Media Strategy?
Digital Growth Often Leads to TV Expansion Many brands reach a point where digital performance is strong butincremental growth becomes harder to unlock. Search is efficient butconstrained by demand. Social is optimized but faces rising costs.Programmatic and display deliver results, but scaling efficientlybecomes more difficult over time. This is typically when TV becomes a strategic […]