Why Full-Funnel Strategy Is Crucial for Better Results At Havas Edge, we specialize in performance-driven media buying. Every media dollar we manage is focused on driving desired client outcomes. Not just impressions, but real business impact. With over 30 years of experience in response driven media, we’ve seen that scalable success doesn’t come… Continue reading Full Funnel, Full Impact: Connecting Media Strategy to Outcomes at Every Stage
If the COVID-19 Pandemic taught marketers one thing, it’s the importance of flexibility. In a landscape shaped by uncertainty and evolving consumer behavior, it is valuable for brands to be able to pivot quickly. Today’s performance marketing leaders are tasked with the need to drive business outcomes at scale and do so with… Continue reading Optionality Is Power: Winning in a Performance-First Market
In media buying, some years are defined by cultural dominance – election cycles, the Olympics, and other global tentpole events flood the landscape with big brand dollars, urgency, and competition. Advertisers lock in early, fight for premium placements, and often face compressed timelines and inflated pricing. But not every year is like that. Non-election, non-Olympic… Continue reading Ad Spend in a Non-Election, Non-Olympic Year: A Golden Window for Performance Marketers
In the performance marketing world, there’s often an overemphasis on efficiency metrics at the expense of effectiveness. Many marketers and brands focus heavily on CPMs (Cost per thousand impressions) as the north star for their media buying decisions. But should this metric carry so much weight? Understanding CPMs in Context… Continue reading CPMs vs. Business Outcomes: Why Cheap Ads Don’t Always Mean Better Results
The Super Bowl is more than a game – it’s a cultural moment, and this year’s game on February 9th, is shaping up to be no different. It’s a pinnacle event in American sports, consistently drawing massive television audiences. Over the past five years, Super Bowl viewership has demonstrated remarkable consistency, with the event… Continue reading Making the Most of Linear TV in the Super Bowl Season
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Caught yourself wondering, “what is linear TV?” If so, check out this article to learn what it is, why its relevant, and when your brand should leverage it.
