Harvard Alumni Entrepreneurs and Havas Edge Announce Strategic Partnership to Elevate Global Founder Impact
Harvard Alumni Entrepreneurs (HAE) and Havas Edge today announced a strategic partnership aimed at expanding the visibility and impact of Harvard-affiliated founders around the world. The partnership brings together one of the world’s most active alumni founder communities with Havas Edge, part of the Edge Performance Network and the global Havas organization. Together, the organizations […]
Measuring Impact In Health Media
At Havas Edge, our Health Media Hub team recognizes that effective healthcare communication requires a sophisticated, outcome-driven approach to measurement. Success often hinges on reaching the small, specific groups of patients, caregivers, or healthcare professionals who truly need the message. In rare disease or specialty categories, the audience may only be a few thousand […]
Full Funnel, Full Impact: Connecting Media Strategy to Outcomes at Every Stage
Why Full-Funnel Strategy Is Crucial for Better Results At Havas Edge, we specialize in performance-driven media buying. Every media dollar we manage is focused on driving desired client outcomes. Not just impressions, but real business impact. With over 30 years of experience in response driven media, we’ve seen that scalable success doesn’t come […]
Optionality Is Power: Winning in a Performance-First Market
If the COVID-19 Pandemic taught marketers one thing, it’s the importance of flexibility. In a landscape shaped by uncertainty and evolving consumer behavior, it is valuable for brands to be able to pivot quickly. Today’s performance marketing leaders are tasked with the need to drive business outcomes at scale and do so with […]
Ad Spend in a Non-Election, Non-Olympic Year: A Golden Window for Performance Marketers
In media buying, some years are defined by cultural dominance – election cycles, the Olympics, and other global tentpole events flood the landscape with big brand dollars, urgency, and competition. Advertisers lock in early, fight for premium placements, and often face compressed timelines and inflated pricing. But not every year is like that. Non-election, non-Olympic […]
CPMs vs. Business Outcomes: Why Cheap Ads Don’t Always Mean Better Results
In the performance marketing world, there’s often an overemphasis on efficiency metrics at the expense of effectiveness. Many marketers and brands focus heavily on CPMs (Cost per thousand impressions) as the north star for their media buying decisions. But should this metric carry so much weight? Understanding CPMs in Context […]
Making the Most of Linear TV in the Super Bowl Season
The Super Bowl is more than a game – it’s a cultural moment, and this year’s game on February 9th, is shaping up to be no different. It’s a pinnacle event in American sports, consistently drawing massive television audiences. Over the past five years, Super Bowl viewership has demonstrated remarkable consistency, with the event […]
The Cost of Advertising on TV: Is It Worth It?
What is the true cost of advertising on TV? Discover why advertising on TV remains a valuable investment for businesses in the digital age.
Mastering the Art of Media Mix Modeling
Media Mix Modeling: What is it and why does it matter for your business? Learn how to master the art to improve your brand’s performance.
Brand vs. Performance Marketing: What’s the Difference?
Discover the key differences of brand vs. performance marketing and learn how they optimize your marketing strategy to grow your business.