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HAVAS EDGE-UCATION

The insights you need to stay informed

Optionality Is Power: Winning in a Performance-First Market
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Image of remote control with a TV in the background showing different movies; Ad spend
Ad Spend in a Non-Election, Non-Olympic Year: A Golden Window for Performance Marketers
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CPMs vs Business Outcomes
CPMs vs. Business Outcomes: Why Cheap Ads Don’t Always Mean Better Results
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Making the Most of Linear TV in the Super Bowl Season
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A television set on a blue background with the caption "The Cost of Advertising on TV"
The Cost of Advertising on TV: Is It Worth It?
What is the true cost of advertising on TV? Discover why advertising on TV remains a valuable investment for businesses in the digital age.
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A green background with icons to represent a mix of different media sources
Mastering the Art of Media Mix Modeling
Media Mix Modeling: What is it and why does it matter for your business? Learn how to master the art to improve your brand's performance.
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