Members of the Response Advisory Board close out the year by discussing industry predictions for 2017.

Members of the Response Advisory Board weigh in on the current state of the performance marketing industry.

Industry experts, including Edge’s Jack Kirby, discuss how producers of performance-based marketing campaigns are adapting to the evolution of video.

Attribution has become an increasingly hot topic for performance marketers. Members of the Response Advisory Board, including Abed Abusaleh, take on key questions.

Jack Kirby was a featured panelist at this year’s ERSP Summit in Washington D.C. The summit focused on self-regulation in the ever-changing world of direct response advertising.

Taft Zitoun, VP Long Form Media, spent a week in Kuala Lumpur with 40 Havas leaders from around the world for the Havas NextGen program.

Members of the Response Advisory Board – including Edge’s EVP of Long Form Media, Abed Abusaleh – discuss the impact of political campaigns and the Summer Olympics on performance-based marketing.

Havas Edge was honored with the Best Growth Award at the 2016 Havas Global Leadership Meeting. Andrew Benett, Global Chief Executive Officer for Havas Creative Group, explains. “Recognizing Havas Edge with the 2015 Best Growth Award is a testament to the growth culture that exists at Havas Edge. This is a well-deserved win recognizing a year of strong business momentum. They have consistently been one of the network’s leading drivers of growth. Congratulations to the team at Havas Edge.”

Jack Kirby, President Agency Services at Havas Edge, will be inducted into the Direct Response Hall of Fame. 2016 inductees were selected by a panel of Response Magazine executives, members of the Response Advisory Board, and previous inductees. The honorees will be recognized at a series of events at Response Expo in April.

Jessica Martin-Forcier, Vice President of Radio at Revenue Frontier, spoke with Response Magazine to set the record straight about the current state of radio advertising.