Performance Marketers Get Super Bowl Playing Time

Havas Edge CEO, Steve Netzley, spoke with Response Magazine about the It’s a 10 Haircare spot and advertising during the Super Bowl as a performance-based marketer.

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Four Stars for It’s a 10

Advertising Age gives four stars to the It’s a 10 Super Bowl commercial produced by Havas Edge and Hungry Man Productions.

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Parsing the Projections

Members of the Response Advisory Board close out the year by discussing industry predictions for 2017.

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21st Annual State of the Industry Report

Members of the Response Advisory Board weigh in on the current state of the performance marketing industry.

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Harnessing the Ever-Shrinking Screen

Industry experts, including Edge’s Jack Kirby, discuss how producers of performance-based marketing campaigns are adapting to the evolution of video.


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What’s the Attribution Solution?

Attribution has become an increasingly hot topic for performance marketers. Members of the Response Advisory Board, including Abed Abusaleh, take on key questions.

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ERSP Summit Looks at the Future of Self-Regulation

Jack Kirby was a featured panelist at this year’s ERSP Summit in Washington D.C. The summit focused on self-regulation in the ever-changing world of direct response advertising.

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Havas NextGen

Taft Zitoun, VP Long Form Media, spent a week in Kuala Lumpur with 40 Havas leaders from around the world for the Havas NextGen program.

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A Long Run… and a Short Sprint

Members of the Response Advisory Board – including Edge’s EVP of Long Form Media, Abed Abusaleh – discuss the impact of political campaigns and the Summer Olympics on performance-based marketing.

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Edge Recognized for Outstanding 2015

Havas Edge was honored with the Best Growth Award at the 2016 Havas Global Leadership Meeting. Andrew Benett, Global Chief Executive Officer for Havas Creative Group, explains. “Recognizing Havas Edge with the 2015 Best Growth Award is a testament to the growth culture that exists at Havas Edge. This is a well-deserved win recognizing a year of strong business momentum. They have consistently been one of the network’s leading drivers of growth. Congratulations to the team at Havas Edge.”

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