News

10 questions with Yannick Bolloré, chairman and chief executive officer of Havas Group

This week’s 10 Questions With… features Yannick Bolloré, chairman and chief executive officer of Havas Group.

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SoClean Partners with Havas Edge for TV & Radio

SoClean, the CPAP sanitizing device company, has retained Havas Edge to roll out a national TV and radio campaign to drive sales and elevate awareness of sleep disorders like obstructive sleep apnea.

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The 11 Best Trump-Inspired Ads from His First 100 Days

Advertising Age lists the Super Bowl commercial for It’s a 10 Haircare as one of the best Trump-inspired ads since Inauguration Day.

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Havas Edge Hires VP, US Hispanic Media

Havas Edge is pleased to announce the addition of Nicole Cordero, Vice President US Hispanic Media. Cordero will provide leadership and insight to all agency departments with regard to Hispanic marketing.

 

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Performance Marketers Get Super Bowl Playing Time

Havas Edge CEO, Steve Netzley, spoke with Response Magazine about the It’s a 10 Haircare spot and advertising during the Super Bowl as a performance-based marketer.

Four Stars for It’s a 10

Advertising Age gives four stars to the It’s a 10 Super Bowl commercial produced by Havas Edge and Hungry Man Productions.

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A Long Run… and a Short Sprint

Members of the Response Advisory Board – including Edge’s EVP of Long Form Media, Abed Abusaleh – discuss the impact of political campaigns and the Summer Olympics on performance-based marketing.

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Edge Recognized for Outstanding 2015

Havas Edge was honored with the Best Growth Award at the 2016 Havas Global Leadership Meeting. Andrew Benett, Global Chief Executive Officer for Havas Creative Group, explains. “Recognizing Havas Edge with the 2015 Best Growth Award is a testament to the growth culture that exists at Havas Edge. This is a well-deserved win recognizing a year of strong business momentum. They have consistently been one of the network’s leading drivers of growth. Congratulations to the team at Havas Edge.”

Jack Kirby Selected for Direct Response Hall of Fame

Jack Kirby, President Agency Services at Havas Edge, will be inducted into the Direct Response Hall of Fame. 2016 inductees were selected by a panel of Response Magazine executives, members of the Response Advisory Board, and previous inductees. The honorees will be recognized at a series of events at Response Expo in April.

Havas Edge Wins Moxie Award

Havas Edge won the 2015 Moxie Award for Best Direct Response Website at the ERA D2C Convention in Las Vegas.

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