News

Reaching Profitable Scale with Hispanic Marketing
Mix it up! Adding Long Form Media to your Marketing Campaign
Cannes 2019: The Future of Entertainment

Havas Group, part of Vivendi, worked in partnership with Cannes Lions to explore the fundamental shifts that are transforming how people think about and experience entertainment.

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6 Key Factors that Will Change the Present

Havas Village Spain reports back from this year’s event and looks at how 5G is going to change the way we understand connectivity and opens up a world of possibilities.

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Maximizing The Impact of TV

At Havas Edge we use our Attribution Waterfall to establish the combined value that TV has both immediately after a TV airing takes place and later in the modeling window. Combined, the models show the true impact of TV both at the aggregate level, and at the airing level to enable real-time TV optimization.

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The world’s largest global Performance Marketing Network is born

Havas Group has created an international powerhouse for Performance Marketing, the Edge Performance Network. This newly combined network is the largest full-service Performance Marketing group in the World, and will provide an international resource for clients who seek an integrated performance marking approach on a global level.

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Ad agencies see an uptick in business as direct-to-consumer brands expand beyond Facebook
Havas Edge Leads the way in Media Automation

Utilizing PremiumMedia360, Havas Edge Now Offers an Easy to Establish 2-Way Data Relationship with Its Television Media Partners

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Havas Edge Sponsors the MTC Expo Keynote Speeches

We’re thrilled to be hosting the MTC Keynote Speeches this year, featuring the groundbreaking trio Carey Lohrenz, Janet Evans, and Allison Massari!

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All Response Media Weekly

Real industry comment and how it impacts your business

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