Maximizing The Impact of TV

At Havas Edge we use our Attribution Waterfall to establish the combined value that TV has both immediately after a TV airing takes place and later in the modeling window. Combined, the models show the true impact of TV both at the aggregate level, and at the airing level to enable real-time TV optimization.

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The world’s largest global Performance Marketing Network is born

Havas Group has created an international powerhouse for Performance Marketing, the Edge Performance Network. This newly combined network is the largest full-service Performance Marketing group in the World, and will provide an international resource for clients who seek an integrated performance marking approach on a global level.

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Ad agencies see an uptick in business as direct-to-consumer brands expand beyond Facebook
Havas Edge Leads the way in Media Automation

Utilizing PremiumMedia360, Havas Edge Now Offers an Easy to Establish 2-Way Data Relationship with Its Television Media Partners

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Havas Edge Sponsors the MTC Expo Keynote Speeches

We’re thrilled to be hosting the MTC Keynote Speeches this year, featuring the groundbreaking trio Carey Lohrenz, Janet Evans, and Allison Massari!

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All Response Media Weekly

Real industry comment and how it impacts your business

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Steve Netzley has been inducted into the Direct Response Hall of Fame

The DR Hall of Fame is proud to welcome this latest class of inductees, a group of visionaries who have had massive success – in direct response marketing

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Havas Media CEO Colin Kinsella Cracks the Winning Code

Havas Media North America’s chief executive gets candid about the importance of respect, a drama-free workplace, the act of listening, and positivity—all must-haves, he says, to create a winning team.​

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Peter Mears named CEO of Havas Group Media

He replaces Alfonso Rodés, who has served as chief executive of Havas Group Media since 2006. Rodés, who also serves as deputy chief executive of Havas Group, will step into the role of chairman of Havas Group Media to “support and advise Mears,” according to the company.

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CEO Steve Netzley Featured in Response Magazine
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