At Havas Edge we use our Attribution Waterfall to establish the combined value that TV has both immediately after a TV airing takes place and later in the modeling window. Combined, the models show the true impact of TV both at the aggregate level, and at the airing level to enable real-time TV optimization.

Havas Group has created an international powerhouse for Performance Marketing, the Edge Performance Network. This newly combined network is the largest full-service Performance Marketing group in the World, and will provide an international resource for clients who seek an integrated performance marking approach on a global level.

Utilizing PremiumMedia360, Havas Edge Now Offers an Easy to Establish 2-Way Data Relationship with Its Television Media Partners

We’re thrilled to be hosting the MTC Keynote Speeches this year, featuring the groundbreaking trio Carey Lohrenz, Janet Evans, and Allison Massari!

Real industry comment and how it impacts your business

The DR Hall of Fame is proud to welcome this latest class of inductees, a group of visionaries who have had massive success – in direct response marketing

Havas Media North America’s chief executive gets candid about the importance of respect, a drama-free workplace, the act of listening, and positivity—all must-haves, he says, to create a winning team.​

He replaces Alfonso Rodés, who has served as chief executive of Havas Group Media since 2006. Rodés, who also serves as deputy chief executive of Havas Group, will step into the role of chairman of Havas Group Media to “support and advise Mears,” according to the company.