Multicultural marketing is a critical component of any successful campaign. At Havas Edge, we know the market, speak the language, and have a proven track record of multicultural success. With analytics at the core, our culturally informed strategies are crafted to resonate deeply with the consumers and to deliver efficient ROI on your media investment.
Whether you are looking to expand into the U.S. Hispanic market, Canada, Latin America or Europe, we are ready to help you successfully launch your campaign. We provide in-house cultural experts to assist with all elements of your multicultural campaign: Creative, Production, Call Center, Media Planning + Buying, Digital, and Social Media.
Beyond communicating in-language, we understand audience composition and behavior to make your brand resonate and connect at a higher and on a deeper level with culture at the core.
Our dedicated research can also provide extensive insights on the market and your target audience. We have successfully launched a variety of brands across multiple categories and can do the same for you.