August 17, 2022
Addressing Attribution Breakage
Accurate campaign measurement has never been more important than it is today. With new developments in privacy impacting the ability to accurately measure campaigns, it is imperative that brands find better ways to calculate success. Our in-house expert Brian Kim breaks down this issue and offers a solution in our latest whitepaper.
June 29, 2022
Our Director of Data Science and Modeling, Brian Kim, explains all things Vanity URLs – What are they, how do they work, best practices, and more!
May 13, 2022
Interview with our Influencer Marketing Team
We gathered our top minds to answer your top questions.
Sit down with our Influencer Marketing experts, Rachael and Luke, in this video as they discuss a few burning questions and learn about this exciting space on “Inside Influencer”!
April 18, 2022
How QR Codes are Impacting the Future of Advertising
Check out this QR-ticle on the latest advancements in Ad Tech!
March 14, 2022
The Edge of Influence Part 3: Breaking News
In part three of our series, discover how Influencers have become the main source of news to Gen Z and Millennials.
February 28, 2022
The Edge of Influence Part 2: The History of Influencer
In part two of our series, we cover the history of influencer marketing. Find out everything from how The Beatles and Oprah impacted mainstream culture, to the early days of social media, to how the next generation of influencers are creating entire communities in 2022 and beyond.
February 14, 2022
The Edge of Influence Part 1: The Growth of Influencer
We are excited to announce that we will be doing an informative series on Influencer Marketing! In part one of our new series, our SVP of Influencer Marketing, Luke Slota breaks down everything you need to know about Youtube Influencer marketing in six quick slides.
January 31, 2022
Reaching Your ROI Goals in 2022 Using Integrated Campaigns
Check out our article on the rise of digital media during the pandemic and the importance of developing fully integrated campaigns!
January 13, 2022
Choice Theory: How The Number Of Choices We Have Influences Our Decisions
Too much? Too little? Or just right? Have you wondered before about how many choices you should be offering your customers?
We broke down choice theory into a brief overview to start that exact conversation. Check out these slides to learn about how the number of choices available to your customers affects their decisions!
December 31, 2021
2021 Media Year in Review
Is your New Year’s Resolution to shake up your advertising strategy? We put together some 2021 media observations and 2022 predictions that will allow you to stay ahead of the curve next year!