In the performance marketing world, there’s often an overemphasis on efficiency metrics at the expense of effectiveness. Many marketers and brands focus heavily on CPMs (Cost per thousand impressions) as the north star for their media buying decisions. But should this metric carry so much weight? Understanding CPMs in Context… Continue reading CPMs vs. Business Outcomes: Why Cheap Ads Don’t Always Mean Better Results
Author: Antonia Freska
Making the Most of Linear TV in the Super Bowl Season
The Super Bowl is more than a game – it’s a cultural moment, and this year’s game on February 9th, is shaping up to be no different. It’s a pinnacle event in American sports, consistently drawing massive television audiences. Over the past five years, Super Bowl viewership has demonstrated remarkable consistency, with the event… Continue reading Making the Most of Linear TV in the Super Bowl Season