October 6, 2017
Colin Kinsella, CEO of Havas Media North America, shares his thoughts in Adweek.
Peter Drucker, often considered the father of modern business management, famously said, “Culture eats strategy for breakfast.” While I agree, I would add that in order for agencies to attain a strong culture, they need to embrace the value of generosity. Allow me to explain.
May 8, 2017
SoClean Partners with Havas Edge for TV & Radio
SoClean, the CPAP sanitizing device company, has retained Havas Edge to roll out a national TV and radio campaign to drive sales and elevate awareness of sleep disorders like obstructive sleep apnea.
May 2, 2017
The 11 Best Trump-Inspired Ads from His First 100 Days
Advertising Age lists the Super Bowl commercial for It’s a 10 Haircare as one of the best Trump-inspired ads since Inauguration Day.
March 28, 2017
Solving for Addressable: Interim Solutions
Craig Schwarz, Associate Director of Broadcast Media, was a featured panelist at MediaPost’s TV Insider’s Summit. The panel discussion focused on the relatively new trend of addressable advertising. Click on the link to view the discussion in its entirety.
View Panel Discussion
March 8, 2017
Havas Edge Hires VP, US Hispanic Media
Havas Edge is pleased to announce the addition of Nicole Cordero, Vice President US Hispanic Media. Cordero will provide leadership and insight to all agency departments with regard to Hispanic marketing.
Read Full Release
February 8, 2017
Performance Marketers Get Super Bowl Playing Time
Havas Edge CEO, Steve Netzley, spoke with Response Magazine about the It’s a 10 Haircare spot and advertising during the Super Bowl as a performance-based marketer.
February 7, 2017
Four Stars for It’s a 10
Advertising Age gives four stars to the It’s a 10 Super Bowl commercial produced by Havas Edge and Hungry Man Productions.
December 1, 2016
Parsing the Projections
Members of the Response Advisory Board close out the year by discussing industry predictions for 2017.
September 22, 2016
21st Annual State of the Industry Report
Members of the Response Advisory Board weigh in on the current state of the performance marketing industry.
August 18, 2016
Harnessing the Ever-Shrinking Screen
Industry experts, including Edge’s Jack Kirby, discuss how producers of performance-based marketing campaigns are adapting to the evolution of video.