News

SoClean Partners with Havas Edge for TV & Radio

SoClean, the CPAP sanitizing device company, has retained Havas Edge to roll out a national TV and radio campaign to drive sales and elevate awareness of sleep disorders like obstructive sleep apnea.

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The 11 Best Trump-Inspired Ads from His First 100 Days

Advertising Age lists the Super Bowl commercial for It’s a 10 Haircare as one of the best Trump-inspired ads since Inauguration Day.

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Solving for Addressable: Interim Solutions

Craig Schwarz, Associate Director of Broadcast Media, was a featured panelist at MediaPost’s TV Insider’s Summit. The panel discussion focused on the relatively new trend of addressable advertising. Click on the link to view the discussion in its entirety.

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Havas Edge Hires VP, US Hispanic Media

Havas Edge is pleased to announce the addition of Nicole Cordero, Vice President US Hispanic Media. Cordero will provide leadership and insight to all agency departments with regard to Hispanic marketing.

 

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Performance Marketers Get Super Bowl Playing Time

Havas Edge CEO, Steve Netzley, spoke with Response Magazine about the It’s a 10 Haircare spot and advertising during the Super Bowl as a performance-based marketer.

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Four Stars for It’s a 10

Advertising Age gives four stars to the It’s a 10 Super Bowl commercial produced by Havas Edge and Hungry Man Productions.

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Parsing the Projections

Members of the Response Advisory Board close out the year by discussing industry predictions for 2017.

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21st Annual State of the Industry Report

Members of the Response Advisory Board weigh in on the current state of the performance marketing industry.

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Harnessing the Ever-Shrinking Screen

Industry experts, including Edge’s Jack Kirby, discuss how producers of performance-based marketing campaigns are adapting to the evolution of video.

 

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What’s the Attribution Solution?

Attribution has become an increasingly hot topic for performance marketers. Members of the Response Advisory Board, including Abed Abusaleh, take on key questions.

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