March 28, 2017
Solving for Addressable: Interim Solutions
Craig Schwarz, Associate Director of Broadcast Media, was a featured panelist at MediaPost’s TV Insider’s Summit. The panel discussion focused on the relatively new trend of addressable advertising. Click on the link to view the discussion in its entirety.
View Panel Discussion
March 8, 2017
Havas Edge Hires VP, US Hispanic Media
Havas Edge is pleased to announce the addition of Nicole Cordero, Vice President US Hispanic Media. Cordero will provide leadership and insight to all agency departments with regard to Hispanic marketing.
Read Full Release
February 8, 2017
Performance Marketers Get Super Bowl Playing Time
Havas Edge CEO, Steve Netzley, spoke with Response Magazine about the It’s a 10 Haircare spot and advertising during the Super Bowl as a performance-based marketer.
February 7, 2017
Four Stars for It’s a 10
Advertising Age gives four stars to the It’s a 10 Super Bowl commercial produced by Havas Edge and Hungry Man Productions.
December 1, 2016
Parsing the Projections
Members of the Response Advisory Board close out the year by discussing industry predictions for 2017.
September 22, 2016
21st Annual State of the Industry Report
Members of the Response Advisory Board weigh in on the current state of the performance marketing industry.
August 18, 2016
Harnessing the Ever-Shrinking Screen
Industry experts, including Edge’s Jack Kirby, discuss how producers of performance-based marketing campaigns are adapting to the evolution of video.
June 1, 2016
What’s the Attribution Solution?
Attribution has become an increasingly hot topic for performance marketers. Members of the Response Advisory Board, including Abed Abusaleh, take on key questions.
May 25, 2016
ERSP Summit Looks at the Future of Self-Regulation
Jack Kirby was a featured panelist at this year’s ERSP Summit in Washington D.C. The summit focused on self-regulation in the ever-changing world of direct response advertising.
May 2, 2016
Taft Zitoun, VP Long Form Media, spent a week in Kuala Lumpur with 40 Havas leaders from around the world for the Havas NextGen program.